Insights

Reaching the Growing LGBTQ Population with Thoughtful Advertising

A growing number of U.S. adults identify as lesbian, gay, bisexual, transgender, queer, questioning, intersex, asexual, or otherwise non-heterosexual and/or non-binary in their gender identity. These individuals, collectively referred to by acronyms such as LGBTQ and LGBTQIA+, have significant buying power as well as high expectations from brands they support. By delivering thoughtful messaging on the right platforms, brands can win their business.

When companies succeed in inclusive outreach, it pays off. Download the report to find out why.