Most new advances in video advertising over the past decade have worked to shift the industry towards a future that is more dynamic, where different viewers see different ads, and ads are tailored to viewers’ interests.
In this guide, we explore the different worlds of video advertising along two axes:
The differences between scheduled ads traditionally seen on linear television and dynamically inserted ads most common in digital advertising
Ways to incorporate sophisticated data in planning, targeting, and measuring video advertisements
For each section, we explore the world as it exists today as well as different initiatives underway to bring those worlds together.