Agentic AI is transforming how premium video is being bought and sold, bringing more intelligence and automation than ever before. And FreeWheel’s Model Context Protocol (MCP) server is providing a secure foundation that allows partners to build differentiated AI capabilities while driving innovation across the streaming advertising ecosystem.
Built on this infrastructure, FreeWheel’s intelligence tools continuously monitor deal performance, analyze spend and inventory quality, track commitments, and automate routine decision-making. Together, these capabilities transform traditionally manual, fragmented processes into intelligent, always-on execution.
And now, PMG is piloting these capabilities within Alli, giving teams and clients the ability to track and assess deal performance, uncover growth opportunities, and fine‑tune global streaming campaigns with greater speed and precision. By tapping directly into FreeWheel’s AI ecosystem, Alli can access and act on streaming data with near‑real‑time responsiveness.
In this Marketecture Live session, FreeWheel’s Chief Product Officer David Dworin and PMG’s Mike Treon sat down to discuss how the two companies are working together to explore how AI-powered agentic workflows are transforming the negotiation, optimization, and execution of streaming campaigns.
Watch the full discussion to learn how building with AI is reshaping marketing performance.
