SkyShowtime wanted to expand their ad business but did not have local sales teams available on the ground. Their goal was to grow their ad business into new markets and unlock new sources of demand.
By partnering with FreeWheel, SkyShowtime were able to utilize strong regional relationships and enable publisher-to-publisher deals.
With access to FreeWheel’s Streaming Hub Marketplace, they saw:
- 3x increase in available ad inventory
- Delivered 3.5x more ad impressions
- Expanded ad business to over 20 countries
“We’ve been really impressed with FreeWheel’s ability to help us connect to premium demand partners through Streaming Hub’s Marketplace Module across all our European markets. We are pleased to work with such a strong technology partner and their dedicated account team which has helped us deliver a premium advertising experience to our service since launch.”
– Hristina Georgieva, Chief Business Officer at SkyShowtime
