Pooja Midha Following Her “North Star” to TV Transformation

Pooja Midha, a longtime advanced TV executive at MTV and Disney, and most recently CEO of true[x], has joined Comcast Advertising as Chief Growth Officer, a new position, the company announced on Thursday.

In this new BeetTV interview, Pooja discusses her vision of the industry and her decision to join Comcast. She also speaks about the unique position that Comcast Advertising’s FreeWheel and Effectv hold in the transformation of television.