Industry Experts Discuss Unlocking the Full Value of Multiscreen TV

As the digital and TV worlds converge, advertisers and publishers alike are in the midst of navigating opportunities and challenges spanning measurement, viewer experience, supply unification, and more. FreeWheel in partnership with The Drum spoke with industry leaders about trending topics like innovation and monetization while at the Cannes Lions Festival 2023. The group expressed shared optimism for the ad ecosystem, but noted that working better together at the foundational level was pivotal to unlocking the value of multiscreen TV.

Watch the video above or continue reading on to hear what else they had to say.