Insights


Read about the latest insights, trends, and resources in TV and premium video advertising.


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FreeWheel Viewer Experience Lab: Voice of the Viewer

In this report you can learn where U.S. viewers are satisfied, where they are frustrated, and how advertising is impacting their experience when streaming.

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Programmatic Metadata Success Is in the Details

Metadata is what fuels programmatic advertising. Without proper data, the automated system of buying and selling ads stalls. FreeWheel has developed this tactical guide to help programmers and inventory owners recognize the most common programmatic metadata problems and discover actionable solutions that will increase the likelihood of an ultimately successful programmatic bid.

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