July 21, 2022
New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience.
Report recommends F.A.S.T. advertising as a complement to traditional TV and streaming advertising.
July 14, 2022
The company also promoted Michael Lawlor to Chief Operations and Service Officer and Chris Rouser to its new Head of Human Resources.
June 22, 2022
Effort creates ID interoperability for buyers and sellers delivering data-driven addressability in today’s highly fragmented television ecosystem.
June 16, 2022
New industry solution allows programmers to unlock previously unreachable inventory for monetization and provides ease of management for cross-screen campaigns.
June 9, 2022
The newly unveiled, yearly Comcast Advertising Report recommends that advertisers allocate 20-30% of their premium video budget towards streaming, and the rest to traditional TV. Report examines major insights, implications and predictions for advertisers, based on data from the perspective of viewers, advertisers and sellers.
April 25, 2022
The new features, which include frequency capping, improved ads personalization and measurement, will help drive better interoperability and scale for advertisers. The initiative is aimed at fostering an open, frictionless ecosystem to maximize television advertising’s potential.
March 29, 2022
The new technology, currently being used by political TV buyers, enables supply path optimization, custom audience activation and incremental reach across viewing platforms.
February 2, 2022
The new program certifies and organizes buyers, sellers, data partners and technology partners within FreeWheel’s platform based on predefined criteria and standards.
January 7, 2022
McKee to lead the tech company’s efforts to transform the TV landscape by connecting buyers and sellers of premium video advertising.
August 24, 2021
Accelerated by changing viewership habits in a pandemic, streaming services comprised 45% of ad views, surpassing TV Everywhere in the first six months of 2021. Fueled by buyers seeking flexibility, programmatic also emerged as a dominant theme during this year’s upfronts, with an 84% YOY growth, and is expected to remain a key trend moving forward.
April 21, 2021
This integration allows users of Strata, a leader in delivering converged video solutions and unique partnership capabilities to over 1,100 agencies, to receive output from PVX. PVX is a full, end-to-end platform for buyers and sellers of local television that automates ratings estimating, schedule optimization, activation and stewardship.
April 14, 2021
New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for advertisers. Comcast and Charter Communications currently piloting tech to deliver addressable, cross-platform, deduplicated reach to advertisers across linear TV and digital.
March 30, 2021
Vevo-Strata integration provides local ad buyers with new access to highly sought-after audiences (18-49) to augment reach of traditional TV.
March 29, 2021
FreeWheel’s 10th anniversary U.S. Video Marketplace Report reveals massive increase in non-desktop ad views, led by connected TV. Report also finds that in H2 2020, overall ad views increased by 57% compared to the prior year.
March 25, 2021
The Trade Desk is first integration partner, enabling advertisers to access FOX VOD addressable inventory through their platform.
March 10, 2021
In this role, Midha will oversee global marketing and lead the evolution of a strategic vision to drive growth and maximize the value of the company’s products within the changing advertising ecosystem.
March 9, 2021
Data Warehouse provides a consolidated, streamlined way for Strata agencies to report across media platforms.
February 22, 2021
In her new role, Ma will lead the development of FreeWheel’s technology operations, oversee a global engineering team and collaborate with leadership to drive the company’s strategy.
January 7, 2021
Partnership enables enhanced, automated access for media buyers to Premion’s CTV/OTT ad platform.
December 17, 2020
Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem.