Our News

Comcast Advertising Reveals How Free Ad-Supported Streaming TV (F.A.S.T.) is Changing the TV Advertising Landscape

July 21, 2022

New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience.

Report recommends F.A.S.T. advertising as a complement to traditional TV and streaming advertising.

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FreeWheel Announces Katy Loria as its New U.S. Chief Revenue Officer

July 14, 2022

The company also promoted Michael Lawlor to Chief Operations and Service Officer and Chris Rouser to its new Head of Human Resources.

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FreeWheel Launches New Identity Initiative Enabling Enhanced ID Interoperability and Advanced Activation Capabilities for Premium TV Advertisers and Publishers

June 22, 2022

Effort creates ID interoperability for buyers and sellers delivering data-driven addressability in today’s highly fragmented television ecosystem.

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FreeWheel and AMC Networks Launch New, Fully Self-Service Linear Addressable Capabilities Across Multi-Screen Campaigns

June 16, 2022

New industry solution allows programmers to unlock previously unreachable inventory for monetization and provides ease of management for cross-screen campaigns.

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New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming

June 9, 2022

The newly unveiled, yearly Comcast Advertising Report recommends that advertisers allocate 20-30% of their premium video budget towards streaming, and the rest to traditional TV. Report examines major insights, implications and predictions for advertisers, based on data from the perspective of viewers, advertisers and sellers.

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FreeWheel to Launch Enhanced YouTube and YouTube TV Integration

April 25, 2022

The new features, which include frequency capping, improved ads personalization and measurement, will help drive better interoperability and scale for advertisers. The initiative is aimed at fostering an open, frictionless ecosystem to maximize television advertising’s potential.

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FreeWheel Launches New Audience-Based TV Buying Technology to Enable Unified Planning Across Premium Linear and Connected TV

March 29, 2022

The new technology, currently being used by political TV buyers, enables supply path optimization, custom audience activation and incremental reach across viewing platforms.

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FreeWheel Introduces Partner Certification Program and Online Portal to Facilitate its Mission to Connect the Premium Video Ecosystem

February 2, 2022

The new program certifies and organizes buyers, sellers, data partners and technology partners within FreeWheel’s platform based on predefined criteria and standards.

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FreeWheel Appoints Mark McKee as General Manager

January 7, 2022

McKee to lead the tech company’s efforts to transform the TV landscape by connecting buyers and sellers of premium video advertising.

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Streaming Services Overtake TV Everywhere, New FreeWheel Report Finds

August 24, 2021

Accelerated by changing viewership habits in a pandemic, streaming services comprised 45% of ad views, surpassing TV Everywhere in the first six months of 2021. Fueled by buyers seeking flexibility, programmatic also emerged as a dominant theme during this year’s upfronts, with an 84% YOY growth, and is expected to remain a key trend moving forward.

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Strata Integration with ProVantageX Brings Additional Automation to Strata Platform for Local TV Advertisers

April 21, 2021

This integration allows users of Strata, a leader in delivering converged video solutions and unique partnership capabilities to over 1,100 agencies, to receive output from PVX. PVX is a full, end-to-end platform for buyers and sellers of local television that automates ratings estimating, schedule optimization, activation and stewardship.

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FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising

April 14, 2021

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for advertisers. Comcast and Charter Communications currently piloting tech to deliver addressable, cross-platform, deduplicated reach to advertisers across linear TV and digital.

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Vevo Music Videos Now Available in FreeWheel’s Strata Platform

March 30, 2021

Vevo-Strata integration provides local ad buyers with new access to highly sought-after audiences (18-49) to augment reach of traditional TV.

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FreeWheel Finds That in a Decade of Change, Viewing Has Come Back to the Living Room

March 29, 2021

FreeWheel’s 10th anniversary U.S. Video Marketplace Report reveals massive increase in non-desktop ad views, led by connected TV. Report also finds that in H2 2020, overall ad views increased by 57% compared to the prior year.

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FOX and FreeWheel Partner to Bring Programmatic Addressable Capabilities to Set-Top Box Video on Demand Across Comcast Footprint

March 25, 2021

The Trade Desk is first integration partner, enabling advertisers to access FOX VOD addressable inventory through their platform.

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Comcast Advertising Appoints Industry Innovator Pooja Midha as Chief Growth Officer

March 10, 2021

In this role, Midha will oversee global marketing and lead the evolution of a strategic vision to drive growth and maximize the value of the company’s products within the changing advertising ecosystem.

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FreeWheel Launches Data Warehouse, Enabling Advertisers to Securely Access and Analyze Cross-Media Campaign Data Holistically within the Strata Platform

March 9, 2021

Data Warehouse provides a consolidated, streamlined way for Strata agencies to report across media platforms.

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FreeWheel Appoints Yuling Ma as Chief Technology Officer

February 22, 2021

In her new role, Ma will lead the development of FreeWheel’s technology operations, oversee a global engineering team and collaborate with leadership to drive the company’s strategy.

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TEGNA Extends Multi-Faceted Partnership with FreeWheel

January 7, 2021

Partnership enables enhanced, automated access for media buyers to Premion’s CTV/OTT ad platform.

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FreeWheel to Acquire Ad Tech Company Beeswax

December 17, 2020

Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem.

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FreeWheel Names Mark McKee as Chief Revenue Officer, United States

December 14, 2020

McKee to Lead the Company’s U.S. Sales Revenue, Execution and Strategy.

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