Our News

DISH Media Taps FreeWheel to Optimize Across Traditional Demo-Based and Addressable Linear TV

December 11, 2019

DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns.

NEWS

FreeWheel Introduces Digital Integrated Ad Management Platform to Meet Evolving Needs of Over-the-Top (OTT) Publishers

September 9, 2019

The platform allows digital publishers to manage demand across direct & programmatic sales channels to make optimised decisions for advertisers, as well as maximise the value of their inventory in the “New TV” landscape. Integrated with Nielsen DMP, the first in EMEA dedicated to OTT publishers, it enables advanced audience targeting across all screens and delivery platforms.

NEWS

FreeWheel’s Blockgraph Outlines New Path for Building the Future of Data-Driven TV

May 30, 2019

Presents new research that shows advertisers eager to apply data to TV advertising; survey finds advertisers expect 40% of their TV advertising will be data-enabled by 2020 Proposes new approach to secure use of data insights that addresses unique needs of television ecosystem.

NEWS

FreeWheel Appoints Utpal Kalita as Chief Technology Officer for Blockgraph

May 23, 2019

Blockgraph is an industry initiative designed to create a secure way to use data and share information.Kalita leads Blockgraph’s engineering team and partners with leadership to build and drive the initiative’s blockchain-based platform, product development and overall strategy.

NEWS

FreeWheel Announces Programmatic OTT Offering for Local TV Buyers

May 14, 2019

End-to-end automated buying within the Strata platform removes common barriers to buying premium OTT video. Opens up access to OTT marketplace for all Strata clients, from agency holding companies to independent media buying shops

NEWS

FOX, NBCUniversal, and Viacom Unveil OpenAP 2.0 Next Iteration Introduces Cross-Publisher Video Marketplace for Advanced Audience Campaigns on National Linear and Digital Video in Collaboration with Accenture and FreeWheel

April 25, 2019

FOX, NBCUniversal, and Viacom today unveiled OpenAP 2.0, expanding the advanced audience platform into a centralized premium video marketplace with workflow automation for national linear and long-form digital video, developed in collaboration with Accenture and FreeWheel. This major development will go live in time for Fall 2019 campaigns.

NEWS

FreeWheel and A+E Networks Partner to Pilot Unified Video Ad Management Platform Across Direct Sold and Programmatic Demand

April 17, 2019

New technology innovation ensures TV-level compliance and quality viewer experience across direct and programmatic marketplace buys. Offers advertisers control and transparency across all buying channels.

NEWS

FreeWheel Solves Decades-Long Inefficiencies of Buying Local TV

April 9, 2019

FreeWheel, A Comcast Company, today announced that its FreeWheel Advertisers division has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process.

NEWS

Hearst Television Taps FreeWheel to Help Bring Scalable, Premium Over-The-Top Video Solution to Advertisers

April 8, 2019

New Integration Allows Hearst to Maximize Premium Content Advantage Through FreeWheel Technology and Marketplace Partnership. Supports Hearst Television’s Hearst Anyscreen OTT Solution and  Overarching “TV as a Platform” Objectives.

NEWS

FreeWheel Research Finds Line Between Linear TV and Premium Digital Video Is Increasingly Disappearing

March 27, 2019

In 2018, ad views delivered via connected TVs grew 53% and live content ad views rose 86%, demonstrating this convergence trend, report finds. FreeWheel’s VMR, formerly known as the Video Monetization Report, now named the Video Marketplace Report to reflect the publication’s heightened focus on consumer and buy-side trends.

NEWS

Comcast’s FreeWheel Taps into Screen-Level Smart TV Data with Inscape

March 19, 2019

FreeWheel Gets Rights to Use Inscape’s Viewing Data for National Representativeness Modeling.

NEWS

FreeWheel Hosts Its First NOWFRONT

March 18, 2019

FreeWheel hosted its first NOWFRONT in New York City. Here’s a recap of the press coverage surrounding the event.

NEWS

FreeWheel Appoints Carl Kalapesi as Chief Operating Officer

February 28, 2019

Former IAB and Oath executive to lead the company’s global business operations and partner with leadership to drive strategic growth.

NEWS

FreeWheel Appoints Yuling Ma as Senior Vice President, Engineering and Beijing General Manager

February 25, 2019

Ma will lead FreeWheel’s engineering teams in Beijing and partner with leadership to architect the product roadmap and deliver innovative, customer-driven ad management solutions.

NEWS

Data Plus Math and FreeWheel Partner to Offer Industry’s First Cross-screen Media Solution Optimized on Attribution

February 14, 2019

Data Plus Math, a leader in television attribution, ROI and conversion metrics, today announced a strategic partnership with FreeWheel, A Comcast Company, to offer the first cross-screen TV/video media solution optimized on attribution. The solution will be available to companies who purchase streaming video and linear TV advertising through FreeWheel Markets.

NEWS

FreeWheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens

February 12, 2019

Advertisers can now seamlessly reach CTV, OTT-TV and digital video audiences at scale to improve brand experiences and marketing outcomes.

NEWS

FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader Initiative to Unify Ad Decisioning

January 30, 2019

Marks important step forward in “one order, one report” ad buying across all video. Greater automation and holistic, results-driven advertising delivery will open up access toTV for more companies

NEWS

FreeWheel Taps Award-Winning Ad Tech Executive Sarah Foss to Lead Strategic Initiatives for its “Advertisers” Division

December 18, 2018

Foss is spearheading the strategic growth and direction of the company globally by driving new business and innovation, fostering new industry partnerships and cultivating talent.

NEWS

Mediaset Collaborates with FreeWheel and Comcast Technology Solutions to Power Next-Generation Monetisation Strategy

December 6, 2018

The Italian broadcaster simultaneously deploys technology solutions by FreeWheel and Comcast Technology Solutions to enhance its content monetisation and widen its consumer reach

NEWS

FreeWheel Launches DRIVE—a Comprehensive Advertising Solution Designed to Reach Consumers across the New TV Landscape

October 15, 2018

Aggregates premium OTT and VOD inventory from FreeWheel’s supply partners to target TV-sized audiences and drive better results for marketers. Integrated with Nielsen to allow holistic measurement of campaign performance across the entire TV ecosystem

NEWS

The FreeWheel Council for Premium Video Launches a “Buyer’s Guide to the New Living Room”

October 3, 2018

Advocacy group’s latest guide helps buyers and planners navigate the rapidly evolving TV and digital video ecosystem.

NEWS