February 22, 2021
In her new role, Ma will lead the development of FreeWheel’s technology operations, oversee a global engineering team and collaborate with leadership to drive the company’s strategy.
January 7, 2021
Partnership enables enhanced, automated access for media buyers to Premion’s CTV/OTT ad platform.
December 17, 2020
Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem.
December 14, 2020
McKee to Lead the Company’s U.S. Sales Revenue, Execution and Strategy.
December 2, 2020
FreeWheel’s AutoScheduler Technology is bringing the best of digital to the best of TV, fully automating NBCU’s linear TV ad scheduling process across all their networks.
October 28, 2020
Integration enables 1100+ media agencies using Strata to plan and purchase premium podcast inventory alongside other media types for the first time.
October 15, 2020
73% of ad views during the first half of the year were on the big screen, as viewers were less mobile due to the COVID-19 pandemic.
October 12, 2020
Strata’s ePort system processed a record-breaking dollar amount of media orders in September, pointing to the growth of local advertising, the acceleration of automation trends – and a sign of the strengthening advertising market.
September 29, 2020
The partnership provides 1100+ Strata users with greater flexibility and efficiency in their payment processes by automating traditionally time-consuming manual methods.
September 24, 2020
Havas Media Group, part of the Havas Group, today announced the selection of FreeWheel’s Strata platform to power its media buying and management business in the U.K. and France.
June 11, 2020
61% of Connected TV visits in Q3 2019 lasted more than an hour, compared to just 36% two years earlier.
June 10, 2020
Enabling inventory across programming on AMC Networks marks an important milestone in bringing scalability to addressable TV.
June 9, 2020
New solution enables content owners and distributors to sell set-top-box (STB) video-on-demand (VOD) inventory programmatically.
May 29, 2020
New joint venture focuses on helping marketers use audience insights for advanced TV and premium video advertising.
May 14, 2020
65% of regional and local agency buyers say the pandemic has had a “large impact” on their 2020 plans, though 93% say it’s important to keep advertising.
Many buyers are experimenting with data and targeting to increase efficiencies, including Advanced TV.
April 29, 2020
FreeWheel, A Comcast Company (Nasdaq: CMCSA), and White Ops, the global leader in bot mitigation and fraud protection, today announced the expansion of their partnership to include comprehensive pre-bid bot protection capabilities to protect advertising inventory within its ecosystem from fraudsters.
April 14, 2020
FreeWheel announced the next generation rollout and market-wide Q2 availability of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising. The capability was piloted last year and is now fully operational with enhanced functionality.
NBCUniversal, a global premium video advertising leader, and The Trade Desk, an industry-leading demand-side platform (DSP), are both using FreeWheel’s unified decisioning to achieve better results for advertisers.
December 11, 2019
DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns.
September 9, 2019
The platform allows digital publishers to manage demand across direct & programmatic sales channels to make optimised decisions for advertisers, as well as maximise the value of their inventory in the “New TV” landscape. Integrated with Nielsen DMP, the first in EMEA dedicated to OTT publishers, it enables advanced audience targeting across all screens and delivery platforms.
July 17, 2019
Centro, a provider of enterprise-class software for digital advertising, today announced a strategic partnership with FreeWheel Advertisers, a division of FreeWheel, A Comcast Company.
May 30, 2019
Presents new research that shows advertisers eager to apply data to TV advertising; survey finds advertisers expect 40% of their TV advertising will be data-enabled by 2020 Proposes new approach to secure use of data insights that addresses unique needs of television ecosystem.