Our News

FreeWheel Appoints Yuling Ma as Chief Technology Officer

February 22, 2021

In her new role, Ma will lead the development of FreeWheel’s technology operations, oversee a global engineering team and collaborate with leadership to drive the company’s strategy.


TEGNA Extends Multi-Faceted Partnership with FreeWheel

January 7, 2021

Partnership enables enhanced, automated access for media buyers to Premion’s CTV/OTT ad platform.


FreeWheel to Acquire Ad Tech Company Beeswax

December 17, 2020

Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem.


FreeWheel Names Mark McKee as Chief Revenue Officer, United States

December 14, 2020

McKee to Lead the Company’s U.S. Sales Revenue, Execution and Strategy.


FreeWheel and NBCUniversal Announce Landmark Partnership to Automate and Optimize Linear Ad Decisioning Across All NBCU Properties

December 2, 2020

FreeWheel’s AutoScheduler Technology is bringing the best of digital to the best of TV, fully automating NBCU’s linear TV ad scheduling process across all their networks.


Podcast powerhouse Acast makes inventory from 20,000+ shows available for simplified purchase via FreeWheel’s Strata Platform

October 28, 2020

Integration enables 1100+ media agencies using Strata to plan and purchase premium podcast inventory alongside other media types for the first time.


New Video Marketplace Report from FreeWheel Shows Ad Views in 1H2020 Grew Over 32% Compared to the Same Time Last Year

October 15, 2020

73% of ad views during the first half of the year were on the big screen, as viewers were less mobile due to the COVID-19 pandemic.


FreeWheel Reports Record Spend on Local Advertising Through its Strata System in the Month of September

October 12, 2020

Strata’s ePort system processed a record-breaking dollar amount of media orders in September, pointing to the growth of local advertising, the acceleration of automation trends – and a sign of the strengthening advertising market.


FastPay and FreeWheel Partner to Offer Strata Users a Completely Digitized Media Payment Solution

September 29, 2020

The partnership provides 1100+ Strata users with greater flexibility and efficiency in their payment processes by automating traditionally time-consuming manual methods.


Havas Media Group chooses FreeWheel for media buying and management in the UK and France after competitive review

September 24, 2020

Havas Media Group, part of the Havas Group, today announced the selection of FreeWheel’s Strata platform to power its media buying and management business in the U.K. and France.


New Research From FreeWheel Shows Connected TV is a Mature Platform that Consumers are Viewing More Like Linear Television

June 11, 2020

61% of Connected TV visits in Q3 2019 lasted more than an hour, compared to just 36% two years earlier.


AMC Networks Partners with On Addressability Distribution Partners – Charter, Comcast and Cox – to Pilot Addressable Capabilities on its Own Linear TV and VOD Inventory

June 10, 2020

Enabling inventory across programming on AMC Networks marks an important milestone in bringing scalability to addressable TV.


Comcast Technology Solutions and FreeWheel Partner to Bring Programmatic Advertising to the On-Demand Living Room

June 9, 2020

New solution enables content owners and distributors to sell set-top-box (STB) video-on-demand (VOD) inventory programmatically.


Comcast, Charter and ViacomCBS Announce Blockgraph Partnership

May 29, 2020

New joint venture focuses on helping marketers use audience insights for advanced TV and premium video advertising.


New Survey from Comcast Advertising Reveals Impact COVID-19 Events Have Had on Agency Buyers

May 14, 2020

65% of regional and local agency buyers say the pandemic has had a “large impact” on their 2020 plans, though 93% say it’s important to keep advertising. Many buyers are experimenting with data and targeting to increase efficiencies, including Advanced TV.


FreeWheel and White Ops Expand Partnership Globally to Further Deepen Trust in Premium Video Inventory

April 29, 2020

FreeWheel, A Comcast Company (Nasdaq: CMCSA), and White Ops, the global leader in bot mitigation and fraud protection, today announced the expansion of their partnership to include comprehensive pre-bid bot protection capabilities to protect advertising inventory within its ecosystem from fraudsters.


FreeWheel Releases Next Generation Unified Decisioning to Transform How Industry’s Largest Media Players Transact on TV Content

April 14, 2020

FreeWheel announced the next generation rollout and market-wide Q2 availability of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising. The capability was piloted last year and is now fully operational with enhanced functionality. NBCUniversal, a global premium video advertising leader, and The Trade Desk, an industry-leading demand-side platform (DSP), are both using FreeWheel’s unified decisioning to achieve better results for advertisers.


DISH Media Taps FreeWheel to Optimize Across Traditional Demo-Based and Addressable Linear TV

December 11, 2019

DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns.


FreeWheel Introduces Digital Integrated Ad Management Platform to Meet Evolving Needs of Over-the-Top (OTT) Publishers

September 9, 2019

The platform allows digital publishers to manage demand across direct & programmatic sales channels to make optimised decisions for advertisers, as well as maximise the value of their inventory in the “New TV” landscape. Integrated with Nielsen DMP, the first in EMEA dedicated to OTT publishers, it enables advanced audience targeting across all screens and delivery platforms.


FreeWheel and Centro Partner to Give Agencies a New End-to-End, Automated Solution for Digital Media Campaigns

July 17, 2019

Centro, a provider of enterprise-class software for digital advertising, today announced a strategic partnership with FreeWheel Advertisers, a division of FreeWheel, A Comcast Company.


FreeWheel’s Blockgraph Outlines New Path for Building the Future of Data-Driven TV

May 30, 2019

Presents new research that shows advertisers eager to apply data to TV advertising; survey finds advertisers expect 40% of their TV advertising will be data-enabled by 2020 Proposes new approach to secure use of data insights that addresses unique needs of television ecosystem.