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The Year of Accelerated Change

As we move into the final quarter of 2020 and look ahead to 2021, there are significant learnings we can glean from the first half of the year. The newest installment of FreeWheel’s U.S. Video Marketplace Report is here and focuses on how the turbulence of this year affected consumer behavior and accelerated trends across the industry.

Download the U.S. H1 2020 Video Marketplace Report for a complete look at the data and analyses that reveal the complexities of television’s ongoing evolution, including a look at how the pandemic disrupted media and marketing, TV included, but also how advertisers continue to take advantage of premium TV’s targeting capabilities and immersive experience.

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The Year of Accelerated Change

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Virginie Dremeaux
Executive Director, Product and Sales Marketing International

A positive outlook for advertising in the new world

After a period of uncertainty the advertising industry is now entering a new and exciting phase where change is inevitable…

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Carl Kalapesi
Chief Operating Officer

How A Commitment to Trust Earned Us Straight A’s

On Monday, Pixalate, a global ad fraud intelligence and marketing compliance platform, announced the results of its first-ever Connected TV/OTT…

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Emmanuel Josserand
Brand, Agency and Industry Relations

Maximising programmatic delivery on premium inventory

In a previous FW Council Europe (FWCE) position paper, Cracking the Programmatic Conundrum, we outlined three approaches being taken by premium…

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Virginie Dremeaux
Executive Director, Product and Sales Marketing International

Advertising during lockdown: Capturing the consumer mood across three European markets

As Europe rises to the task of slowly and safely emerging from the Covid-19 lockdown, brands are facing another challenge:…

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