Insights + Blog

The Power of CTV:
Audiences & Engagement

FreeWheel’s Signature Insights, explores a new platform for exploring the most widely-debated, needle-moving issues driving the premium video economy.

Download The Power of CTV report for a closer look at the growing prominence of Connected TV (CTV) devices and what makes them so promising yet challenging for the industry to monetize. We investigate the unique benefits of CTV and what to believe or question about the rhetoric surrounding this transformational platform.

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The Power of CTV:
Audiences & Engagement

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Carl Kalapesi
Chief Operating Officer

How A Commitment to Trust Earned Us Straight A’s

On Monday, Pixalate, a global ad fraud intelligence and marketing compliance platform, announced the results of its first-ever Connected TV/OTT…

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Emmanuel Josserand
Brand, Agency and Industry Relations

Maximising programmatic delivery on premium inventory

In a previous FW Council Europe (FWCE) position paper, Cracking the Programmatic Conundrum, we outlined three approaches being taken by premium…

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Virginie Dremeaux
Executive Director, Product and Sales Marketing International

Advertising during lockdown: Capturing the consumer mood across three European markets

As Europe rises to the task of slowly and safely emerging from the Covid-19 lockdown, brands are facing another challenge:…

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Virginie Dremeaux
Executive Director, Product and Sales Marketing International

Adapting ad strategies during the Covid-19 pandemic: A French snapshot

Of the many themes coursing through the Covid-19 conversation, perhaps the most powerful is the idea that the global pandemic…

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Anthony Viscuse
Head Of Linear Media Strategy & Development
Diane Broglie
Head of Digital Supply Partnerships and Strategy

STB VOD: No Longer Advertising’s Underdog

Today’s TV viewer is constantly embracing new alternatives for content delivery, as the definition of TV continues to expand. Connected…

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David Clark
EVP & General Manager

Fully Operational and Here for Our Clients

First and foremost, I want to personally thank our clients for partnering with us during this unprecedented period.  We are…

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