Insights


Read about the latest insights, trends, and resources in TV and premium video advertising.


It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment

This new report breaks down the what, where, and why of advertising in live events, with a focus on how advertisers and programmers should approach live event advertising on streaming. It’s only live once, so as an industry, we need to get it right.

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Case Studies

FreeWheel Innovators: Spectrum Reach

In the latest episode of the FreeWheel Innovators series, we hear from Jackie Perez, Director of Programmatic Sales, and Michael Kuntz, National VP of Programmatic Sales at Spectrum Reach.

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Case Studies

Streaming Platform Leverages Beeswax for Scalable User Acquisition

By implementing the CPA bidding strategy on the Beeswax DSP, the streaming platform was able to efficiently scale its in-app display campaign and optimize ad delivery.

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Report

FreeWheel Viewer Experience Lab: Improving the Quality of Ad Experiences

This third report from FreeWheel’s Viewer Experience Lab explores what factors contribute to a low-quality ad experience and how content owners can improve ad experiences for viewers in order to provide brands with the best results.

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Report

Unlocking the Potential for Independent Programmatic Demand on CTV

FreeWheel’s State of Programmatic Independent Demand report explores how independent agencies capitalize on programmatic CTV, diving into one of the largest available datasets on the usage and monetization of professional, rights-managed, ad-supported video content in the US.

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Report

Content Discovery: Understanding the Viewers’ Experience

For content owners and streaming platforms, understanding content discovery is key to dealing with the fragmentation in the TV landscape. Learn more in the full report.

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Video

Is This the Year Programmatic Finally Goes Primetime?

In this video series with Beet.TV, hear from influential media leaders about the current state of programmatic and the future of the industry.

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Blog

Programmatic TV 101: What Your Marketing Plan Needs

With the advent of programmatic TV and the use of automated tools to buy TV ad inventory, media buying has become more efficient. Let’s cover the basics of programmatic TV advertising and how it affects your marketing strategy.

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Blog

The Shift to Addressable TV

As buyers look to capitalize on changing viewing habits, they’re shifting more and more from traditional linear advertising to advanced TV strategies, including addressable TV. Let’s break down the differences between addressable TV and linear and how they impact your advertising campaigns.

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Blog

How to Fit Addressable TV Into Your Strategy

Let’s break down what addressable TV is, when you should add addressable to your strategy, how a campaign is measured, and how to know if addressable is the right fit for your campaign.

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Blog

Measuring Your CTV Campaign: KPIs That Signal Growth

With the emergence of CTV, buyers can now pair the storytelling power of TV with the targeting and measurement capabilities of digital. Let’s break down how to plan a CTV campaign, how to effectively measure growth with KPIs, and what you should do with your campaign findings.

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Blog

Unpacking the F Word: Lessons in Ad Frequency

How can advertisers and platforms alike find the optimal ad frequency for campaigns? FreeWheel tested ad frequency by inviting consumers to participate in an in-lab viewing session of episodic streaming content. After the session, their brand recall and sentiment toward the ads was tested. Based on these findings, here are some tips to balance ad frequency, maintain viewer engagement, and achieve advertising goals.

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Report

FreeWheel Video Marketplace Report: 2H 2023

The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment.

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Blog
Image of person looking at computer screen, supporting FreeWheel Insights: Your Questions on the State of Identity, Answered

Your Questions on the State of Identity, Answered

Now is a critical time for the topic of identity; the looming deadline for third-party cookies is drawing near. Google initiated the process of deprecating cookies for 1% of Chrome browser users in January. This has created urgency for players across the advertising industry to rethink how to identify, reach, and measure results for their key customer segments – despite the loss of critical data.

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Blog
Image of purple lights on a road at night, supporting FreeWheel Insights: Why Nearly Two-Thirds of Video Advertisers are Prioritizing Supply Path Optimization

Why Nearly Two-Thirds of Video Advertisers Are Prioritizing Supply Path Optimization

As more investment shifts to programmatic, it is essential for buyers to understand the entirety of their supply chain. SPO is not just about cost savings and transparency for ad buyers; it benefits the entire advertising ecosystem.

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Report

FreeWheel Viewer Experience Lab: Designing a Better Ad Pod

This report provides actionable insights and specific recommendations for publishers to create the optimal ad pod in terms of length, architecture, and frequency to improve viewer experience and brand results.

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Blog

Buying (or Selling) Premium Video? Follow this Checklist for Success

To advocate for the value of premium, the FreeWheel Council for Premium Video and the Video Advertising Bureau worked together to develop "Buying Premium Video: A Definitive Checklist." Buyers and sellers transacting on premium video can use this checklist to guide their decisions in order to maximize success. Download the checklist to ensure that your video advertising campaigns truly stand out.

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Blog

Unlocking the Promise of Programmatic

Programmatic video buying continues to accelerate, but this evolving transaction type still needs refinement to unlock its full potential. Discover how metadata can fuel this acceleration.

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Blog

Hybrid Video On Demand Has Entered the Streaming TV Chat

Amid continued ad view growth in the U.S. (6%) and Europe (15%), as reported in the latest 1H 2023 FreeWheel Video Marketplace Report, consumers, advertisers, and publishers can all benefit from hybrid video on demand. Read on for insights about how to leverage this model for success.

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