Insights + Blog

The FreeWheel Video Marketplace Report: Q2 2019

Download the FreeWheel Video Marketplace Report: Q2 2019! One of the major themes of this quarter’s report is the role that industry partnerships and increased interoperability are playing in driving the scale, sophistication, simplicity and growth of premium video for both buyers and sellers.

Get your copy of our unparalleled research based on census-level advertising data collected through the FreeWheel platform.

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The FreeWheel Video Marketplace Report: Q2 2019

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James Rothwell
VP, Global Agency, Brand & Industry Relations

Why a Universal Ad ID can Transform the Industry

Click here for the FreeWheel Council for Premium Video’s guide to a Universal AD ID The advertising industry is fascinating…

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Emmanuel Josserand
Brand, Agency and Industry Relations

The state of European TV attribution

Increased availability of viewer data is paving the way for innovation in TV attribution. Opportunities are emerging to harness diverse…

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Emmanuel Josserand
Brand, Agency and Industry Relations

Working Together to Drive Premium Video Programmatic Trading at Scale

In a recent position paper entitled Cracking the Programmatic Conundrum, the FreeWheel Council for Premium Video, Europe (FWCE) detailed three…

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Geoff Wolinetz
Vice President of Client Relationships

Empowering our Power Users: The FreeWheel Publishers User Summit

On July 17th, FreeWheel hosted our first annual Publishers User Summit, geared specifically towards bringing together the power users of…

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Maria Weaver
Chief Marketing Officer, Comcast Advertising

Three Takeaways from Cannes Lions 2019: Collaboration, Inclusion and Empowerment

This year more than ever there were countless constructive discussions, in-depth debates and common initiatives taking place during Cannes Lions….

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David Dworin
VP, Advisory Services

Premium Video: The Full Funnel Solution

As technology allows viewers to access the premium video content they want whenever and wherever they want to watch it,…

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Justin Beere
VP – DSP Partnerships

Simple is the New Black: How Programmatic Is Poised To Begin Doing More With Less

Supply path optimization (aka “SPO”) is a three-letter acronym (aka “TLA”) that’s been with us for a couple of years…

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Jason Manningham
GM, Blockgraph

Building the Future of Data-Driven TV: The Quest to Create a Safe Identity Layer for the Industry

We all know the demand for high quality, safe data in today’s advertising environment is escalating. Advertisers looking to build…

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Sarah Foss
SVP, Strategic Initiatives, FreeWheel Advertisers

Must CTV: Complete Your Advertising Strategy with Connected TV

Connected TV (CTV) is quickly becoming a favored way for people to watch television and video content. Or, just find…

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Joy Baer
General Manager, FreeWheel Advertisers

1,591,000 Reasons Why Greater Automation Is Good for TV Buyers

According to a recent survey by Advertiser Perceptions (Jan, 2019), TV buyers say they spend 8.5 hours each week on…

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