Insights + Blog

The 2022 Comcast Advertising Report

Learn how to optimize your premium video TV advertising & streaming advertising strategies with new insights from the Comcast Advertising Report.

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The 2022 Comcast Advertising Report

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Marie Giesbert

VP, Marketing

Taking a holistic approach at DMEXCO: Why collaboration and innovation are vital for the future of premium video

Team FreeWheel was once again thrilled to take part in DMEXCO 2018. Still a key event in the ad tech…

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David Dworin

VP, Advisory Services

Premium Video: Delivering Value Across the Marketing Funnel

On September 20, we launched the FreeWheel VMR: Q2 2018, “Premium Video: Delivering Value Across the Marketing Funnel.” Once again we…

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Terra Mrkulic

Social Media & Content Marketing Director

FreeWheel Women in Tech: Spotlight on Diane Yu

It’s a well-established fact across the tech industry that women co-founders are rare, even though studies show that companies with…

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Emmanuel Josserand

Brand, Agency and Industry Relations

FWCE – Demystifying Premium: The Key Attributes of Premium Video

Over the past few years the rise of digital advertising has encouraged a short-termist approach to marketing, where the focus…

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Delivering Value Across the Marketing Funnel

Premium video gained momentum as a marketing platform in both the U.S. and Europe as the TV industry continues to…

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Demystifying Premium

While there may be some truth on the notion that premium video is more complex and expensive than other digital…

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Mark McKee

General Manager

The Future of TV is Unified: Takeaways from the FreeWheel 2018 U.S. Client Summit

FreeWheel’s annual U.S. Client Summit serves as a foundational event that brings together a diverse set of valued clients from…

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Marie Giesbert

VP, Marketing

2018 Key Takeaways From FreeWheel Cannes Beach Featuring Advertising’s Industry Leaders

Cannes Lions once again provided Team FreeWheel a unique opportunity to strengthen our relationship with our clients, partners and industry…

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David Dworin

VP, Advisory Services

Four Signs of Premium Video’s Strength from the FreeWheel VMR: Q1 2018

The value of premium video has never been stronger. Big screen viewing, controlled ad loads, and the growth of live offerings…

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Brian Wallach

Senior VP, Advanced TV Media Sales, FreeWheel

First-Price Auctions Aren’t the Best Solution for Publishers or Brands

Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, as…

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David Dworin

VP, Advisory Services

[New Research] Engaging The Viewer: Designing A Winning Ad Experience

Premium video consumers have more options than ever before. They decide what programming to watch – where, when, and how…

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Brian Wallach

Senior VP, Advanced TV Media Sales, FreeWheel

Three Key Trends Overheard at the 2018 Upfronts

Memorial Day Weekend signified the start of summer, and in the TV buying community it also means the start of…

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FreeWheel Council
for Premium Video

FWCE Members See GDPR as a Positive Step for Premium Video

Discussion around the General Data Protection Regulation (GDPR) is reaching a peak as the enforcement date of 25th May approaches,…

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Beyond ’30’: Best Practice On Shorter Ads, From FreeWheel’s Rothwell

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James Rothwell

VP, Marketing, Comcast Advertising

New Research: The Six-Second Ad Experience

In a follow-up study on the advertising experience last year, the FreeWheel Council for Premium Video (FWC) recently conducted research in partnership…

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The Six-Second Ad Experience

The FreeWheel Council for Premium Video (FWC) recently conducted research in partnership with Realeyes, focused on better understanding the impact…

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TV as a Platform: Automation & Efficiency

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James Rothwell

VP, Marketing, Comcast Advertising

TV as a Platform: Automation & Efficiency [FWC Video Series]

TV’s scale and quality are undeniable, and with addressability and smarter application of data, it has evolved as a platform to meet the…

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FreeWheel

FreeWheel Granted Accreditation for Mobile In-App Video Ad Impression Measurement

FreeWheel Granted Accreditation for Mobile In-App Video Ad Impression Measurement Supports Growing Cross-Screen Viewership of Premium Video FreeWheel recently achieved…