Insights
Read about the latest insights, trends, and resources in TV and premium video advertising.
FreeWheel Video Marketplace Report: 2H 2024
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the streaming landscape, targeting and viewer experiences, opportunities for programmatic in the live environment, and more.
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Watch Culture Conversations Episode 6 Replay
The Culture Conversations webcast series explores the nuanced issues and opportunities affecting the marketing community. Industry thought leaders share their insights on a range of topics.
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Reaching the Growing LGBTQ Population with Thoughtful Advertising
A growing number of U.S. adults identify as lesbian, gay, bisexual, transgender, queer, questioning, intersex, asexual, or otherwise non-heterosexual and/or non-binary in their gender identity...
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TV - Whether Streaming or Linear - is Your Best Bet for Engaging the Post-Pandemic Consumer
The time has never been better to reach consumers via TV. Streaming media spiked during the pandemic, with more consumers than ever at home...
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Q&A with Orange: How are You Driving TV Addressability?
In this second episode, FreeWheel asked three questions to Béatrice Lhopitallier, Marketing & Data Director at Orange Advertising.
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Understanding Asian American Audiences and How To Reach Them
In a new mini report, learn what advertisers should know about Asian American consumers and viewers in the U.S.
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2022 Upfront Views from Around the Ecosystem
On May 11th, we brought together both buyers and sellers for a lively discussion about the trends and expectations for the upcoming 2021 Upfronts.
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Watch the Culture Conversations Webcast Episode 5 Replay
Now, it’s more critical than ever for us to stand up for and in solidarity with the AAPI community amid the rise of anti-Asian racism and attacks throughout the country.
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Getting to know FreeWheel’s new CTO, Yuling Ma
Earlier this year, we were delighted to announce that we have appointed Yuling Ma as our new Chief Technology Officer.
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Across Europe, TV Viewing is Already a Connected Experience
We live in a connected world, where reliance on smart devices grows every day. By 2023 internet access will reach almost two-thirds of the globe...
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FreeWheel Video Marketplace Report: Inside France’s Evolving Premium Video Industry
For the past 10 years, FreeWheel has analyzed the US and European premium video marketplaces, drawing on one of the world’s largest datasets...
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FreeWheel U.S. Video Marketplace Report’s 10-Year Anniversary Edition
Ten years ago, the FreeWheel team had an idea: to use data and industry insights to explore the changing world of video content monetization...
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Video Marketplace Report: H2 2020
This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video.
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FreeWheel Media Pillars: Measurement, Transparency, and Flexibility
Advertising executives have consistently expressed industry-wide desires for better outcome-based measurement, campaign transparency, and flexibility and partnership, all of which are core to our operating principles.
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Pooja Midha Following Her “North Star” to TV Transformation
In this new BeetTV interview, Pooja Midha discusses her vision of the industry and her decision to join Comcast.
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Identity Management and Privacy in the World of Video Advertising
Freewheel addresses the evolving state of identity management and privacy in the world of premium video advertising. Download to learn more.
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Programmatic Module Case Study
This case study dives into a specific implementation of Programmatic Module for a major US streaming service, and shows the year-over-year increases the solution brought.
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Marketplace Platform Case Study
This case study dives into a specific implementation of our evolved Marketplace Platform solution for a major US Programmer...
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To Usher in the Next Phase of Unified Video, Publishers and Advertisers Must Understand what makes Merging Linear and Digital so Complex
As more video viewing shifts to streaming, up to a fourth of current time spent watching television, advertisers are left piecing together broad reach from many sources.
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