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The Year of Accelerated Change

As we move into the final quarter of 2020 and look ahead to 2021, there are significant learnings we can glean from the first half of the year. The newest installment of FreeWheel’s U.S. Video Marketplace Report is here and focuses on how the turbulence of this year affected consumer behavior and accelerated trends across the industry.

Download the U.S. H1 2020 Video Marketplace Report for a complete look at the data and analyses that reveal the complexities of television’s ongoing evolution, including a look at how the pandemic disrupted media and marketing, TV included, but also how advertisers continue to take advantage of premium TV’s targeting capabilities and immersive experience.

Download Report

The Year of Accelerated Change

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Geoff Wolinetz
Vice President of Client Relationships

True Yield: The FreeWheel Perspective

In early March, I was fortunate to attend AdMonsters’ Publisher Forum in Palm Springs, CA—an event tailored to senior leaders…

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Ayme Yaiser
Vice President, Global Brand Marketing

Women’s History Month: Conversations with the Women of FreeWheel

In the days leading up to International Women’s Day, I had the good fortune of interviewing several fabulous women on…

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FreeWheel

Super Bowl LI: Redefining the Digital Viewing Experience

On Sunday February 5th, FreeWheel was the exclusive provider of ad decisioning solutions for FOX’s production of Super Bowl LI,…

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Terra Mrkulic
Social Media & Content Marketing Director

Celebrating FreeWheel Tech Talent During National Engineers Week [Infographic]

FreeWheel is once again honoring the incredible talent in our global Engineering Teams during National Engineers Week. This special week…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

Five Highlights from the Video Monetization Report: Q3 2016

There’s no denying that 2016 has been a unique 12 months in the premium video industry as trends in consumer…

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FreeWheel Hackathon 2016: Unleashing the Beasts of Innovation

We recently completed FreeWheel’s Second Annual Global Hackathon: a 24-hour marathon during which our people transcend geo and departmental borders…

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Terra Mrkulic
Social Media & Content Marketing Director

Unification: The Path to Scale and Simplicity

Like all mass media, the TV and premium video industry is in a time of transition: digital technology is impacting…

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Terra Mrkulic
Social Media & Content Marketing Director

Working Together to Improve the Premium Video Ad Experience

As more video content becomes available for consumers to watch on their own terms—on the best screen available, at the…

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Ying Wang
Director, Advisory Services

A Peek Inside the FreeWheel Video Monetization Report: Q2 2016

FreeWheel’s position at the center of the premium video economy gives us unique insight into the themes that are top…

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Ben Pelcyger
Director, Business Analytics

Three Lessons Learned from the NBCU Hackathon

Advengers assemble! With a team of FreeWheelers from around the globe, I recently competed at the NBCU Hackathon on a whirlwind trip…

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Marie Giesbert
VP, Marketing

You’ve Caught Us in Cannes!

Cannes Lions is not just about the glitter, it offers a good mix of business and leisure. Efficiency is all…

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FreeWheel

Conversations at Cannes

Cannes Lions:  It Really Is About The Conversation. Known for being the ultimate gathering for the global marketing community, it’s…

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Terra Mrkulic
Social Media & Content Marketing Director

Inspiring the Next Generation: Bring Your Kid to Work Day 2016

On April 28th FreeWheel was proud to host our 2nd Annual Bring Your Kids to Work Day (BYKTWD).  Over 40…

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FreeWheel

FreeWheel Strengthens Its Programmatic Video Capabilities With the Acquisition of StickyADS.tv

We are proud to announce FreeWheel’s acquisition of StickyADS.tv, a leading video supply-side platform (SSP), based in France. This acquisition…

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Jennifer Dove
Talent Acquisition Senior Associate

Industry Perspectives: Transforming Television Featuring Univision’s Anthony Viglietti

At FreeWheel, we’re committed to showcasing how we enable our clients to thrive in a competitive ‘TV’ environment. Part of…

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FreeWheel

FreeWheel Welcomes the Media to Our Beijing Office

On March 18th, the Beijing office was proud to host a group of eight guests from China’s top-tier IT engineering…

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FreeWheel

FreeWheel Turns Nine: A Conversation with Co-Founder and Co-CEO Doug Knopper

I had the pleasure of sitting down with my friend and colleague, Doug Knopper, co-Founder and co-CEO of FreeWheel, in…

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Terra Mrkulic
Social Media & Content Marketing Director

Multiscreen users think mobile first. So does StickyADS.tv.

Catch the viewer if you can… Digital users are now more commonly known as multiscreen users. According to a recent study…

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Terra Mrkulic
Social Media & Content Marketing Director

Embracing the Future: Heads of Sports Networks Discuss the Changing Landscape of Sports Television

A small but prestigious group of leaders in sports broadcasting recently gathered at the Paley Center for Media in New…

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Thomas Bremond
Managing Director, International

Better Together: the Ad Tech Revolution and the Need to Unify

Last week I had the pleasure of attending and speaking at the Connected TV World Summit at King’s Place in London. The…

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