Beeswax
Read about the latest insights, trends, and resources in TV and premium video advertising.
Blog
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Unlocking Campaign Success with “Delivery Modifiers”
Learn more about Beeswax's Delivery Modifiers, a tool that allows buyers to express budget allocation weights against different sets of inventories.
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Case Studies
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Monde Media Increases Audience Expansion with Beeswax
Learn how Monde Media’s partnership with FreeWheel helped reduce costs, increase efficiency, and expand reach.
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Report
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Measuring Incrementality in Digital Media
In this white paper, learn about the challenges of measuring incrementality of ads and get tips and techniques for overcoming them.
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Report
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Understanding the Identity Landscape
Download our white paper, “The Future of Digital Identity,” to understand the current landscape of identity, solutions for advertisers and media companies to consider, and what the future of identity might look like.
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Blog
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The Ultimate Programmatic Advertising Glossary
Gain a better understanding of programmatic advertising with this glossary of keywords.
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Blog
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Demystifying Viewership Data With Beeswax
Connecting the dots between linear TV, CTV, and internal and external identity sources and signals powers a next-generation TV advertising platform.
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Blog
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Beeswax Natively Integrates Advanced Access to FreeWheel’s Premium CTV Marketplace
One year after Beeswax’s acquisition by FreeWheel and Comcast, we’re on the precipice of some exciting product releases that will have major impacts on how we buy CTV.
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Blog
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A New Solution for Marketers
Since Beeswax was launched in 2016, businesses have used it to build proprietary adtech solutions to solve a myriad of marketing challenges.
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Blog
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The Ins and Outs of Bid Shading
Learn how bid shading works and how you can best use it to minimize cost while maximizing performance.
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Blog
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CTV vs. OTT: What’s the Difference and Why Does It Matter?
OTT and CTV, while related, are not the same. And if you’re planning to advertise with streaming services, you should know the difference.
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