The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the streaming landscape, targeting and viewer experiences, opportunities for programmatic in the live environment, and more.
Metadata is what fuels programmatic advertising. Without proper data, the automated system of buying and selling ads stalls. FreeWheel has developed this tactical guide to help programmers and inventory owners recognize the most common programmatic metadata problems and discover actionable solutions that will increase the likelihood of an ultimately successful programmatic bid.
