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FreeWheel U.S. Video Marketplace Report

H1 2021

As 2021 unfolds, the world is charting a path forward with the lessons of 2020 solidly in mind. In addition to the pandemic, advances in technology and political turbulence contributed to disrupting and reshaping how consumers access, consume and respond to entertainment and information.

Download your copy to access the data and analyses that bring clarity to the complexities of television’s ongoing evolution.

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FreeWheel U.S. Video Marketplace Report

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U.S. Hispanic Audiences

What Advertisers Need to Know About Hispanic Consumers and Viewers. The U.S. Hispanic population is an incredibly diverse group, representing…

FreeWheel U.S. Video
Marketplace Report: H1 2021

The Viewer Evolution And How the Premium Video Marketplace Has Responded As 2021 unfolds, the world is charting a path…

Reaching the Growing LGBTQ Population with Thoughtful Advertising

A growing number of U.S. adults identify as lesbian, gay, bisexual, transgender, queer, questioning, intersex, asexual, or otherwise non-heterosexual and/or…

Understanding Asian American Audiences and How To Reach Them

The Asian American community is an increasingly crucial audience segment for marketers to reach. The fastest-growing racial or ethnic group…

Video Marketplace Report: H2 2020

Reflecting on 10 Years of Growth & Change This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking…

Identity Management and Privacy in the World of Video Advertising

How Identity Management and Privacy can Coexist The ad industry is going through a period of complex change as technology…

Programmatic Module Case Study

To keep up with advertising industry shifts and publishers’ evolving needs, FreeWheel reconfigured its end-to-end advertising management software platform by…

Marketplace Platform Case Study

FreeWheel’s Marketplace Platform is a reimagined media buying and selling solution suite built for the new TV landscape. FreeWheel built…

Unified Video: Bringing Traditional & Dynamic TV Advertising Together

The Future is Dynamic & Data Enabled Most new advances in video advertising over the past decade have worked to…

FreeWheel European Video Marketplace Report: H1 2020

Download the European H1 2020 Video Marketplace Report for a complete look at the data and analyses that reveal the…

The Evolution of OTT Advertising on Streaming Platforms

Streaming as we know it today has undergone a massive evolution, growing in importance for marketers throughout its rise to…

Video Marketplace Report: H1 2020

The Year of Accelerated Change As we move into the final quarter of 2020 and look ahead to 2021, there…

Tracking Advertising Metrics: What to Measure?

Just like today’s endurance athletes have access to a variety of tools to help them structure and monitor their training,…

Programmatic Ad Buying Solutions For Premium Video

A Guide To Best Practices For Maximising Programmatic Delivery On Premium Inventory. This guide, focused on programmatic solutions for premium…

The Power of Connected TV (CTV): Audiences & Engagement

From the thought leaders that bring you the Video Marketplace Report (VMR), comes more transformational research. FreeWheel’s Signature Insights, explores…

New Challenges and New Solutions

How Local and Regional Buyers are Weathering the Covid-19 Storm. The events of COVID-19 have upended the advertising industry in…

VMR Q4 2019: Reaching Premium Video Audiences in a Hyper-Fragmented World

This is the golden age of TV for viewers. By marrying the immersive power of the big screen with digital…

The Delicate Art of Balancing Ad Load

Establishing optimum ad load for premium video in a non-linear environment is a delicate balancing act for premium publishers and…

Future of TV Advertising: Buying Strategies in a Changing Landscape

Download our latest report, “The Changing Face of TV Advertising: 2019, 2020 and Beyond.” One of the notable findings coming…

The FreeWheel U.S. Video Marketplace Report Q3 2019

The premium video streaming landscape continues to get more competitive as new direct-to-consumer offerings hit viewer screens. Companies have a…

The FreeWheel European Video Marketplace Report Q3 2019

Download the FreeWheel European Video Marketplace Report Q3 2019. In Q3 2019 premium video views grew 17% and ad views…