Insights + Blog

The FreeWheel U.S. Video Marketplace Report: Q4 2019

TV may be fragmented, but emerging solutions will allow advertisers to target desired audiences at scale, no matter where, what, and when they are watching.

Download the Q4 2019 Video Marketplace Report for a complete look at the data and analyses that reveal the complexities of television’s ongoing evolution, including a look at shifting consumer behaviors and how both publishers and advertisers are adjusting and simplifying their strategies to accommodate them.

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The FreeWheel U.S. Video Marketplace Report: Q4 2019

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FreeWheel Video Marketplace Report: Q4 2019

This is the golden age of TV for viewers. By marrying the immersive power of the big screen with digital…

The Delicate Art of Balancing Ad Load

Establishing optimum ad load for premium video in a non-linear environment is a delicate balancing act for premium publishers and…

The Changing Face of TV Advertising

Download our latest report, “The Changing Face of TV Advertising: 2019, 2020 and Beyond.” One of the notable findings coming…

The FreeWheel U.S. Video Marketplace Report Q3 2019

The premium video streaming landscape continues to get more competitive as new direct-to-consumer offerings hit viewer screens. Companies have a…

The FreeWheel European Video Marketplace Report Q3 2019

Download the FreeWheel European Video Marketplace Report Q3 2019. In Q3 2019 premium video views grew 17% and ad views…

FreeWheel Advertisers 2H2019 Agency Survey

We’re excited to announce the release of our FreeWheel Advertisers 2H2019 Agency Survey. This report is based on a survey…

The state of European TV attribution

Increased availability of viewer data is paving the way for innovation in TV attribution. Opportunities are emerging to harness diverse…

FreeWheel Video Marketplace Report: Q2 2019

Download the FreeWheel Video Marketplace Report: Q2 2019! One of the major themes of this quarter’s report is the role…

Building the Future of Data-Driven TV

Blockgraph’s new whitepaper, Building the Future of Data-Driven TV: The Quest to Create a Safe Identity Layer for the Industry,…

Audiences Come to Premium Video

For the first time at FreeWheel, we have begun to track the growth of audience targeted campaigns in our quarterly…

Bending the Curve TV + Digital Video

This position from the FreeWheel Council for Premium Video outlines the history, challenge and opportunity that the TV industry faces…

Growth & Convergence: The Evolution of Premium Video in 2018

Video is evolving. We are evolving, too. The VMR now stands for the Video Marketplace Report, which reflects our heightened…

Cracking the Programmatic Conundrum

This paper discusses three approaches taken by premium video broadcasters and pay TV operators that are already delivering success as…

Assigning TV Credit

Digital media by its very nature is easily correlated to online behavior and response metrics, whereas the impact of TV…

A Bundle of Premium Growth

In Q3 2018, multichannel video programming distributor (MVPD) IP-enabled platform ad views grew 87% year-over-year, helping propel the full U.S….

A Buyers Guide to the New Living Room

To help address some of the nuances and challenges created by TV’s evolution, The FreeWheel Council for Premium Video has…

Delivering Value Across the Marketing Funnel

Premium video gained momentum as a marketing platform in both the U.S. and Europe as the TV industry continues to…

Demystifying Premium

While there may be some truth on the notion that premium video is more complex and expensive than other digital…

The Six-Second Ad Experience

The FreeWheel Council for Premium Video (FWC) recently conducted research in partnership with Realeyes, focused on better understanding the impact…

THE POWER OF OTT: Audiences & Engagement

From the thought leaders that bring you the quarterly Video Marketplace Report (VMR), comes a new track of transformational research:…