The FreeWheel Viewer Experience Lab’s latest report dives into the impact of contextually aligning program content and ad content on the viewer’s memory for brands and offers considerations for how advertisers and publishers can capitalize on the benefits of contextual alignment.
View this video case study to learn how a major U.S. publisher optimized decisioning across all demand channels with FreeWheel, resulting in a 4x increase in revenue.
Contextual advertising – where the creative elements of an ad are matched to program content – is emerging as a valuable tool to increase ad effectiveness. See how contextual alignment powers stronger ads and brand recall.
Industry executives from FreeWheel, IQVIA Digital, Scripps, Snowflake, Universal Ads, and Warner Bros. Discovery all shared deep insights on the evolving media landscape with Beet.TV.
The FreeWheel Viewer Experience Lab's latest report examines the presence of new ad formats in streaming content and their impact on the viewer experience.
As the programmatic ecosystem continues to evolve, FreeWheel remains committed to driving innovation in CTV and premium video. The 2025 Premium Programmatic Summit celebrated this momentum and offered a forward-looking view into the trends shaping the future of the industry.
Agencies and publishers need to identify the technology and integration solutions to control content, placement, partnership and programmatic inventory access.
FreeWheel’s Advisory Services spotlights the Canadian market, detailing the significant opportunity that Addressable TV provides Canadian distributors and programmers.
At FreeWheel, we’ve been thinking deeply about how programmatic infrastructure can be designed to minimize waste, optimize energy consumption, and create cleaner pathways for transactions.
The independent demand segment has emerged as a powerful force in programmatic video, with a +23% year-over-year growth in impressions. As access to premium streaming inventory becomes democratized, how are these agencies reshaping the advertising landscape, optimizing their supply paths, and reaching high-value audiences at scale?
FreeWheel offers a more intuitive and unified solution architecture, organized into clearly defined suites. Designed to make it easier to understand how our offerings work together to drive value, we’ve streamlined and renamed several products to better align with our clients’ real-world needs and workflows.
Industry leaders gathered at FreeWheel’s Programmatic Activation Summit to discuss the future of media buying. Hear insights from execs at FreeWheel, IAB, Index Exchange, IPG, and Roku on upfronts, curation, live environments, and more.
FreeWheel’s latest Video Marketplace Report takes a deep dive into the major shifts in streaming from the second half of 2024 (2H 2024), keying into the viewership and monetization trends that are likely to characterize 2025.
The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the streaming landscape, targeting and viewer experiences, opportunities for programmatic in the live environment, and more.
