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FreeWheel U.S. Video Marketplace Report

H1 2021

As 2021 unfolds, the world is charting a path forward with the lessons of 2020 solidly in mind. In addition to the pandemic, advances in technology and political turbulence contributed to disrupting and reshaping how consumers access, consume and respond to entertainment and information.

Download your copy to access the data and analyses that bring clarity to the complexities of television’s ongoing evolution.

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FreeWheel U.S. Video Marketplace Report

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Tracking Advertising Metrics: What to Measure?

Just like today’s endurance athletes have access to a variety of tools to help them structure and monitor their training,…

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Watch Culture Conversations Episode 2

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Carl Kalapesi
Chief Operating Officer

How A Commitment to Trust Earned Us Straight A’s

On Monday, Pixalate, a global ad fraud intelligence and marketing compliance platform, announced the results of its first-ever Connected TV/OTT…

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Watch the Culture Conversations Webcast Replay

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Emmanuel Josserand
Brand, Agency and Industry Relations

Maximising programmatic delivery on premium inventory

In a previous FW Council Europe (FWCE) position paper, Cracking the Programmatic Conundrum, we outlined three approaches being taken by premium…

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Programmatic Ad Buying Solutions For Premium Video

A Guide To Best Practices For Maximising Programmatic Delivery On Premium Inventory. This guide, focused on programmatic solutions for premium…

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The Power of Connected TV (CTV): Audiences & Engagement

From the thought leaders that bring you the Video Marketplace Report (VMR), comes more transformational research. FreeWheel’s Signature Insights, explores…

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A Conversation with
AMC Networks’ Josh Sapan

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A Glimpse into the Future: A European Perspective

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Media Lockdown Stories: France Télévisions

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Media Lockdown Stories: Mediaset, Publitalia ’80

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Our New Reality: An Agency & Brand Perspective

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New Challenges and New Solutions

How Local and Regional Buyers are Weathering the Covid-19 Storm. The events of COVID-19 have upended the advertising industry in…

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FreeWheel Real-Time Insights, May 7, 2020

For this edition of Real-Time Insights, we continue to examine how viewership has changed from March 1 to April 19,…

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Virginie Dremeaux
Executive Director, Product and Sales Marketing International

Advertising during lockdown: Capturing the consumer mood across three European markets

As Europe rises to the task of slowly and safely emerging from the Covid-19 lockdown, brands are facing another challenge:…

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FreeWheel Connects: What Happens on the Other Side

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FreeWheel Real-Time Insights, April 28, 2020: Consumer Survey

New Survey from FreeWheel Reveals 90% of Consumers Say Brands Should Continue Advertising During COVID-19 Crisis According to the survey,…

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Virginie Dremeaux
Executive Director, Product and Sales Marketing International

Adapting ad strategies during the Covid-19 pandemic: A French snapshot

Of the many themes coursing through the Covid-19 conversation, perhaps the most powerful is the idea that the global pandemic…

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FreeWheel Real-Time Insights, April 21, 2020

For this edition of Real-Time Insights, we take a look back at how viewership has changed from the beginning of…

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Anthony Viscuse
Head Of Linear Media Strategy & Development
Diane Broglie
Head of Digital Supply Partnerships and Strategy

STB VOD: No Longer Advertising’s Underdog

Today’s TV viewer is constantly embracing new alternatives for content delivery, as the definition of TV continues to expand. Connected…

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FreeWheel Real-Time Insights, April 2, 2020

Infographic highlighting three key trends driving digital video consumption, April 2, 2020….

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