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The Year of Accelerated Change

As we move into the final quarter of 2020 and look ahead to 2021, there are significant learnings we can glean from the first half of the year. The newest installment of FreeWheel’s U.S. Video Marketplace Report is here and focuses on how the turbulence of this year affected consumer behavior and accelerated trends across the industry.

Download the U.S. H1 2020 Video Marketplace Report for a complete look at the data and analyses that reveal the complexities of television’s ongoing evolution, including a look at how the pandemic disrupted media and marketing, TV included, but also how advertisers continue to take advantage of premium TV’s targeting capabilities and immersive experience.

Download Report

The Year of Accelerated Change

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

The TV Buyer’s Guide to 2020: Addressable, Connected and Premium

2019 was a game-changer for TV advertisers in the U.S. As consumer habits continued to shift in ways previously unimaginable,…

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Paul Martecchini
VP Brand Marketing, Comcast Advertising

Connecting the Dots: Learnings from CES 2020

As we begin the year, working to make progress on the goals we’ve set, it’s exciting to spend a few…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

What is Incremental Reach? A New Infographic from the FreeWheel Council for Premium Video

DOWNLOAD THE INFOGRAPHIC HERE Depending on where you sit in the value chain and the levers you can pull, the…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

Why a Universal Ad ID can Transform the Industry

Click here for the FreeWheel Council for Premium Video’s guide to a Universal AD ID The advertising industry is fascinating…

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Emmanuel Josserand
Brand, Agency and Industry Relations

The state of European TV attribution

Increased availability of viewer data is paving the way for innovation in TV attribution. Opportunities are emerging to harness diverse…

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Emmanuel Josserand
Brand, Agency and Industry Relations

Working Together to Drive Premium Video Programmatic Trading at Scale

In a recent position paper entitled Cracking the Programmatic Conundrum, the FreeWheel Council for Premium Video, Europe (FWCE) detailed three…

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Geoff Wolinetz
Vice President of Client Relationships

Empowering our Power Users: The FreeWheel Publishers User Summit

On July 17th, FreeWheel hosted our first annual Publishers User Summit, geared specifically towards bringing together the power users of…

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Maria Weaver
Chief Marketing Officer, Comcast Advertising

Three Takeaways from Cannes Lions 2019: Collaboration, Inclusion and Empowerment

This year more than ever there were countless constructive discussions, in-depth debates and common initiatives taking place during Cannes Lions….

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