Insights + Blog

Vice President of Client Relationships

Geoff Wolinetz

Empowering our Power Users: The FreeWheel Publishers User Summit

On July 17th, FreeWheel hosted our first annual Publishers User Summit, geared specifically towards bringing together the power users of…

Cannes 2019: A Conversation with Nicolle Pangis

Cannes 2019: A Conversation with Dave Clark

Chief Marketing Officer, Comcast Advertising

Maria Weaver

Three Takeaways from Cannes Lions 2019: Collaboration, Inclusion and Empowerment

This year more than ever there were countless constructive discussions, in-depth debates and common initiatives taking place during Cannes Lions….

Building the Future of Data-Driven TV

Blockgraph’s new whitepaper, Building the Future of Data-Driven TV: The Quest to Create a Safe Identity Layer for the Industry,…

David Dworin

VP, Advisory Services

Premium Video: The Full Funnel Solution

As technology allows viewers to access the premium video content they want whenever and wherever they want to watch it,…

#NOWYOUCANNES2019 Recap

Audiences Come to Premium Video

For the first time at FreeWheel, we have begun to track the growth of audience targeted campaigns in our quarterly…

Justin Beere

VP – DSP Partnerships

Simple is the New Black: How Programmatic Is Poised To Begin Doing More With Less

Supply path optimization (aka “SPO”) is a three-letter acronym (aka “TLA”) that’s been with us for a couple of years…

TV as a Platform: Quality Scale

Jason Manningham

GM, Blockgraph

Building the Future of Data-Driven TV: The Quest to Create a Safe Identity Layer for the Industry

We all know the demand for high quality, safe data in today’s advertising environment is escalating. Advertisers looking to build…

SVP, Strategic Initiatives

Sarah Foss

Must CTV: Complete Your Advertising Strategy with Connected TV

Connected TV (CTV) is quickly becoming a favored way for people to watch television and video content. Or, just find…

General Manager, FreeWheel Advertisers

Joy Baer

1,591,000 Reasons Why Greater Automation Is Good for TV Buyers

According to a recent survey by Advertiser Perceptions (Jan, 2019), TV buyers say they spend 8.5 hours each week on…

VP, Global Agency, Brand & Industry Relations

James Rothwell

Bending the Curve: TV + Digital Video

Modern TV audiences watch where and when they want to—as a result, advertisers have to work harder and be more…

Bending the Curve TV + Digital Video

This position from the FreeWheel Council for Premium Video outlines the history, challenge and opportunity that the TV industry faces…

SVP, Media eBusiness, FreeWheel Advertisers

Mike McHugh

Dispatch from the NAB: 2019 is a Very Good Year for Advertisers

What a week at the NAB convention in Las Vegas! The annual showcase for the broadcast industry never disappoints. Yes, there’s…

David Dworin

VP, Advisory Services

The Lines Between Linear and Digital TV Disappear: Takeaways from the FreeWheel Video Marketplace Report

Moving into 2019, the VMR has evolved from the Video Monetization Report to the Video Marketplace Report and now looks…

VP, Head of Freewheel Markets International.

Massimo de Magistris

FreeWheel launches DRIVE in the UK to provide cohesive advertising solution for the new TV ecosystem

In 2019, FreeWheel is expanding its DRIVE offering internationally. This media solution aims to bring innovative solutions to marketers to…

Growth & Convergence: The Evolution of Premium Video in 2018

Video is evolving. We are evolving, too. The VMR now stands for the Video Marketplace Report, which reflects our heightened…

VP, Analytics & Business Intelligence, FreeWheel

Bob Bress

Engineers Week: Using Big Data to Solve Big Challenges

Happy National Engineers Week! We’re celebrating by showcasing FreeWheel’s engineering team through the lens of three topics: The Future of TV,…