Insights + Blog

A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video. In honor of this milestone, we re-architected the way we analyze one of the world’s largest dataset of premium video ad impressions to reflect the changes we’ve seen in the market over the last ten years.

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A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

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A Conversation with
AMC Networks’ Josh Sapan

A Glimpse into the Future: A European Perspective

Media Lockdown Stories: France Télévisions

Media Lockdown Stories: Mediaset, Publitalia ’80

Our New Reality: An Agency & Brand Perspective

New Challenges and New Solutions

How Local and Regional Buyers are Weathering the Covid-19 Storm. The events of COVID-19 have upended the advertising industry in…

FreeWheel Real-Time Insights, May 7, 2020

For this edition of Real-Time Insights, we continue to examine how viewership has changed from March 1 to April 19,…

Virginie Dremeaux

Executive Director, Product and Sales Marketing International

Advertising during lockdown: Capturing the consumer mood across three European markets

As Europe rises to the task of slowly and safely emerging from the Covid-19 lockdown, brands are facing another challenge:…

FreeWheel Connects: What Happens on the Other Side

FreeWheel Real-Time Insights, April 28, 2020: Consumer Survey

New Survey from FreeWheel Reveals 90% of Consumers Say Brands Should Continue Advertising During COVID-19 Crisis According to the survey,…

Virginie Dremeaux

Executive Director, Product and Sales Marketing International

Adapting ad strategies during the Covid-19 pandemic: A French snapshot

Of the many themes coursing through the Covid-19 conversation, perhaps the most powerful is the idea that the global pandemic…

FreeWheel Real-Time Insights, April 21, 2020

For this edition of Real-Time Insights, we take a look back at how viewership has changed from the beginning of…

Anthony Viscuse

Head Of Linear Media Strategy & Development

Head of Digital Supply Partnerships and Strategy

STB VOD: No Longer Advertising’s Underdog

Today’s TV viewer is constantly embracing new alternatives for content delivery, as the definition of TV continues to expand. Connected…

FreeWheel Real-Time Insights, April 2, 2020

Infographic highlighting three key trends driving digital video consumption, April 2, 2020….

General Manager

Fully Operational and Here for Our Clients

First and foremost, I want to personally thank our clients for partnering with us during this unprecedented period. We are…

FreeWheel Video Marketplace Report: Q4 2019

This is the golden age of TV for viewers. By marrying the immersive power of the big screen with digital…

SVP, Strategic Initiatives

Before Anyone Else—Celebrating Women’s History Month with My TechBae

It started over a glass of wine. (Or two.) Five of us gathered to catch-up and commiserate about the craziness of the industry, jobs,…

Emmanuel Josserand

Brand, Agency and Industry Relations

Ad Load Balancing for Publishers & Broadcaster

Broadcasters and Publishers have been very diligent at orchestrating and carefully crafting appropriate ad load balance to ensure maximum consumer…

The Delicate Art of Balancing Ad Load

Establishing optimum ad load for premium video in a non-linear environment is a delicate balancing act for premium publishers and…

Sr. Product Manager

Putting it back together: Solving for Measurement Fragmentation with the Open Measurement Approach

The advent of digital TV brought the promise of better proof of advertising effectiveness, which resulted in the emergence of…

The Publisher Perspective in 2020

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