Insights + Blog

A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video. In honor of this milestone, we re-architected the way we analyze one of the world’s largest dataset of premium video ad impressions to reflect the changes we’ve seen in the market over the last ten years.

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A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

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FreeWheel Advisory Services

FreeWheel Video Marketplace Report: Inside France’s Evolving Premium Video Industry

For the past 10 years, FreeWheel has analyzed the US and European premium video marketplaces, drawing on one of the…

FreeWheel Advisory Services

FreeWheel U.S. Video Marketplace Report’s 10-Year Anniversary Edition: A Fragmented Past Gives Way to a Unified Future

Ten years ago, the FreeWheel team had an idea: to use data and industry insights to explore the changing world…

FreeWheel Media Pillars: Measurement, Transparency, and Flexibility

At FreeWheel Media, we pride ourselves in having a deep understanding of advertisers’ needs and providing thoughtful, ever-evolving processes to…

BIPOC Advertising, Tech & Marketing Orgs. You Need to Know

Being an ally to BIPOC (Black, Indigenous, and People of Color) communities is more important now than ever before, and…

VP, Advisory Services

To Usher in the Next Phase of Unified Video, Publishers and Advertisers Must Understand what makes Merging Linear and Digital so Complex

As more video viewing shifts to streaming, up to a fourth of current time spent watching television, advertisers are left…

Manager, Knowledge Management

Finance Manager

Fostering Inclusion Through the Black Employee Network

Employee Resource Groups (ERGs) are known as the lifeblood of an organization. They provide an opportunity to foster collaboration, build…

Virginie Dremeaux

Executive Director, Product and Sales Marketing International

Advanced TV confidence is soaring across Europe, but greater clarity is needed

Expectations are high for 2021 as momentum builds behind Advanced TV advertising and strong growth is forecast across multiple European…

Virginie Dremeaux

Executive Director, Product and Sales Marketing International

A positive outlook for advertising in the new world

After a period of uncertainty the advertising industry is now entering a new and exciting phase where change is inevitable…

Chief Operating Officer

How A Commitment to Trust Earned Us Straight A’s

On Monday, Pixalate, a global ad fraud intelligence and marketing compliance platform, announced the results of its first-ever Connected TV/OTT…

Emmanuel Josserand

Brand, Agency and Industry Relations

Maximising programmatic delivery on premium inventory

In a previous FW Council Europe (FWCE) position paper, Cracking the Programmatic Conundrum, we outlined three approaches being taken by premium…

Virginie Dremeaux

Executive Director, Product and Sales Marketing International

Advertising during lockdown: Capturing the consumer mood across three European markets

As Europe rises to the task of slowly and safely emerging from the Covid-19 lockdown, brands are facing another challenge:…

Virginie Dremeaux

Executive Director, Product and Sales Marketing International

Adapting ad strategies during the Covid-19 pandemic: A French snapshot

Of the many themes coursing through the Covid-19 conversation, perhaps the most powerful is the idea that the global pandemic…

Anthony Viscuse

Head Of Linear Media Strategy & Development

Head of Digital Supply Partnerships and Strategy

STB VOD: No Longer Advertising’s Underdog

Today’s TV viewer is constantly embracing new alternatives for content delivery, as the definition of TV continues to expand. Connected…

General Manager

Fully Operational and Here for Our Clients

First and foremost, I want to personally thank our clients for partnering with us during this unprecedented period. We are…

SVP, Strategic Initiatives

Before Anyone Else—Celebrating Women’s History Month with My TechBae

It started over a glass of wine. (Or two.) Five of us gathered to catch-up and commiserate about the craziness of the industry, jobs,…

Emmanuel Josserand

Brand, Agency and Industry Relations

The Delicate Art of Balancing Ad Load

Broadcasters and Publishers have been very diligent at orchestrating and carefully crafting appropriate ad load balance to ensure maximum consumer…

Sr. Product Manager

Putting it back together: Solving for Measurement Fragmentation with the Open Measurement Approach

The advent of digital TV brought the promise of better proof of advertising effectiveness, which resulted in the emergence of…

Senior VP, Advanced TV Media Sales, FreeWheel

The TV Buyer’s Guide to 2020: Addressable, Connected and Premium

2019 was a game-changer for TV advertisers in the U.S. As consumer habits continued to shift in ways previously unimaginable,…

Paul Martecchini

VP Brand Marketing, Comcast Advertising

Connecting the Dots: Learnings from CES 2020

As we begin the year, working to make progress on the goals we’ve set, it’s exciting to spend a few…

VP, Global Agency, Brand & Industry Relations

What is Incremental Reach? A New Infographic from the FreeWheel Council for Premium Video

DOWNLOAD THE INFOGRAPHIC HERE Depending on where you sit in the value chain and the levers you can pull, the…

VP, Global Agency, Brand & Industry Relations

Why a Universal Ad ID can Transform the Industry

Click here for the FreeWheel Council for Premium Video’s guide to a Universal AD ID The advertising industry is fascinating…