Insights + Blog

The 2022 Comcast Advertising Report

Learn how to optimize your premium video TV advertising & streaming advertising strategies with new insights from the Comcast Advertising Report.

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The 2022 Comcast Advertising Report

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Mark McKee
General Manager

The Cannes Connection

It’s an understatement to say that a lot has changed since we last gathered at Cannes. So much has changed…


Q&A: Political Media Buying Solutions Maximize CTV Investment

There’s still much the 2022 political cycle has yet to unveil, but advertisers during this midterm season are identifying strategies…

Tess O'Brien
VP, Demand Enterprise Sales

The 2022 Upfronts: Views Around the Ecosystem

In several ways, this year’s Upfronts represent a turning point for marketers and media companies. Building upon the trends highlighted…


How An Integrated and Audience-Based Approach Increases the Value of Your TV Buys

For political campaigns in 2022, generating reach across viewing platforms will be a critical part of getting the most from…


BIPOC Advertising, Tech & Marketing Orgs. You Need to Know

Being an ally to BIPOC (Black, Indigenous, and People of Color) communities is more important now than ever before, and…


2022 Connected Viewers: All eyes on streaming

  Following the meteoric rise of streaming services within the TV landscape, FreeWheel collaborated with the independent, consumer-focused market research…

Mike Munley
VP, Global Client Services 

FreeWheel’s Mike Munley on the Impact of LGBTQ+ Groups Within Companies

Mike, why are you excited to be the new executive sponsor of FreeWheel Pride? Because I know from my own…

Rick Mandler
VP, Growth Strategy, Comcast Advertising

Preventing the Perils of Programmatic for Premium Video

Why the waste and safety issues plaguing digital media don’t have to be the future of CTV When talking about…

Al Behmoiras
Sr. Manager, Strategic Relationships

Reaching Voters in a Cross-Screen World

Three Political Buyers Share Their Perspectives Political advertisers today face many challenges as they work to reach targeted audiences who…

Ari Paparo
VP, Partnerships and Strategy

FreeWheel Launches New Digital Innovation Video Series: Innovators

Highlighting Companies Driving TV Industry’s Transformation TV has come a long way from the black and white box in your…

Emmanuel Josserand
Brand, Agency and Industry Relations

FreeWheel MediaTalks Podcast – Episode #1

How can the media industry harness the full potential of CTV, programmatic, and premium video?   Nowhere is the media…

Misha Williams
VP, Client Services

Live Sports: The Power of the Live Audience for Brands

When it comes to engagement and reach, there’s nothing like live sports. Sports fans are among the most loyal of…

FreeWheel Council
for Premium Video

Belonging: Why Diversity, Equity and Inclusion Matter

Diversity equity and inclusion are such popular topics of business discussion and actions that they are frequently simply referred to…

James Rothwell
VP, Marketing, Comcast Advertising

The Path to Cross-Screen Measurement

Introduction Cross-screen measurement is vital for advertisers to understand the impact of their campaigns, but it poses many obstacles. True…

Cadi Jones
Commercial Director, EMEA, Beeswax

TV – Whether Streaming or Linear – is Your Best Bet for Engaging the Post-Pandemic Consumer

The time has never been better to reach consumers via TV. Streaming media spiked during the pandemic, with more consumers…

Geoff Wolinetz
Vice President of Client Relationships

2022 Upfront Views from Around the Ecosystem

It is an Upfronts year like no other. As TV viewing continues to shift and increase across devices, and the…

David Clark
General Manager

Getting to know FreeWheel’s new CTO, Yuling Ma

Earlier this year, we were delighted to announce that we have appointed Yuling Ma as our new Chief Technology Officer….

Virginie Dremeaux
Executive Director, Product and Sales Marketing International

Across Europe, TV viewing is already a connected experience

We live in a connected world, where reliance on smart devices grows every day. By 2023 internet access will reach almost two-thirds of the globe, according to Cisco’s Annual Internet…

FreeWheel Advisory Services

FreeWheel Video Marketplace Report: Inside France’s Evolving Premium Video Industry

For the past 10 years, FreeWheel has analyzed the US and European premium video marketplaces, drawing on one of the…

FreeWheel Advisory Services

FreeWheel U.S. Video Marketplace Report’s 10-Year Anniversary Edition: A Fragmented Past Gives Way to a Unified Future

Ten years ago, the FreeWheel team had an idea: to use data and industry insights to explore the changing world…


FreeWheel Media Pillars: Measurement, Transparency, and Flexibility

At FreeWheel Media, we pride ourselves in having a deep understanding of advertisers’ needs and providing thoughtful, ever-evolving processes to…