Insights


Read about the latest insights, trends, and resources in TV and premium video advertising.


FreeWheel Innovators: Insights From the Leaders of the TV Ad Industry

Learn how FreeWheel Innovators brings industry leaders in the TV advertising space together to inform our industry's future. Stay ahead of the curve with us.

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Blog
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Q&A: Insight on Current Trends in CTV and Digital Video

Dive into takeaways from the Video Marketplace Report with Greg Joseph, FreeWheel’s Senior Director of DSP Partnerships.

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Blog
Turn on the Future at Cannes, France | June 20-24, 2022

The Cannes Connection

FreeWheel looks forward to bringing the industry together to turn on the future of premium video advertising at Cannes 2022.

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Blog

Q&A: Political Media Buying Solutions Maximize CTV Investment

There’s still much the 2022 political cycle has yet to unveil, but advertisers during this midterm season are identifying strategies that will make the most impact for their clients.

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Report
The 2022 Comcast Advertising Report Cover Image

The Comcast Advertising Report 2022

The new Comcast Advertising Report is designed to provide modern advertisers with insights, data and predictions to help them succeed in TV advertising’s complex ecosystem.

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Blog
2022 Upfronts: 3 Views From Around the Ecosystem

The 2022 Upfronts:
Views Around the Ecosystem

TV advertising & marketing industry experts weigh in: what does continued viewership fragmentation mean for ad agencies, publishers, & their tech partners?

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Blog
Woman watching political advertising on a television

How An Integrated and Audience-Based Approach Increases the Value of Your TV Buys

For political campaigns in 2022, generating reach across viewing platforms will be a critical part of maximizing advertising efforts.

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Report
2022 Connected Viewers: All Eyes on Streaming

2022 Connected Viewers:
All Eyes on Streaming

Explore the latest perspectives of Connected TV (CTV) viewers, their streaming habits, and their attitudes towards advertising-supported video on demand (AVOD).

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Report

FreeWheel U.S. Video Marketplace Report: H2 2021

Following a nearly two-year span of unprecedented industry ebbs and flows, the second half of 2021 saw a resurgence of digital video advertising.

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Blog

FreeWheel's Mike Munley on the Impact of LGBTQ+ Groups Within Companies

Groups such as FreeWheel Pride can positively affect anyone who is unsure of how to navigate being LGBTQ+ in the corporate world.

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Blog
hands typing on a laptop keyboard

Preventing the Perils of Programmatic for Premium Video

Why the waste and safety issues plaguing digital media don’t have to be the future of CTV.

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Report

A Powerful Duo: The Linear + Streaming Evolution

Learn about streaming’s role in a comprehensive video advertising strategy in a report by Comcast Advertising’s Agency Leadership Council.

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Video

ANA Webinar Offers Highlights from Latest Comcast Viewership Data Reports

The webinar, “The Evolving TV Landscape,” showcased data from the latest editions of Effectv’s Viewership Report (TVR) and FreeWheel’s Video Marketplace Report (VMR).

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Blog

Reaching Voters in a Cross-Screen World

As voters’ options for consuming content expand, many advertisers are finding data and technology essential to reach an engaged voter audience and ensure they are seeing a candidate’s message whenever they choose to watch TV.

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Report

U.S. Hispanic Audiences

The U.S. Hispanic population is an incredibly diverse group, representing a variety of nationalities, ages, and backgrounds.

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Video

FreeWheel Launches New Digital Innovation Video Series: Innovators

The inaugural episode of FreeWheel Innovators highlights BrkThru, a full-service agency. BrkThru’s founders came from the programmatic agency world and wanted to go beyond simply eliminating the typical obstacles to running campaigns.

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Blog

FreeWheel MediaTalks Podcast - Episode #1

For the launch of our new podcast series, MediaTalks, we invited Tim Willcox to explore the opportunities and challenges of programmatic and premium video.

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Blog

Live Sports: The Power of the Live Audience for Brands

In today’s digital and streaming worlds, there’s shifting value for live sports. Here’s what you may not know about live sports advertising, and what’s next as live sports move digital.

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Report

FreeWheel U.S. Video Marketplace Report: H1 2021

FreeWheel’s latest Video Marketplace Report explores how the premium video marketplace responded to the ongoing evolution of viewership in first-half 2021.

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