Insights + Blog

FreeWheel U.S. Video Marketplace Report

H1 2021

As 2021 unfolds, the world is charting a path forward with the lessons of 2020 solidly in mind. In addition to the pandemic, advances in technology and political turbulence contributed to disrupting and reshaping how consumers access, consume and respond to entertainment and information.

Download your copy to access the data and analyses that bring clarity to the complexities of television’s ongoing evolution.

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FreeWheel U.S. Video Marketplace Report

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Identity Management and Privacy in the World of Video Advertising

How Identity Management and Privacy can Coexist The ad industry is going through a period of complex change as technology…

Programmatic Module Case Study

To keep up with advertising industry shifts and publishers’ evolving needs, FreeWheel reconfigured its end-to-end advertising management software platform by…

Marketplace Platform Case Study

FreeWheel’s Marketplace Platform is a reimagined media buying and selling solution suite built for the new TV landscape. FreeWheel built…

BIPOC Advertising, Tech & Marketing Orgs. You Need to Know

Being an ally to BIPOC (Black, Indigenous, and People of Color) communities is more important now than ever before, and…

VP, Advisory Services

To Usher in the Next Phase of Unified Video, Publishers and Advertisers Must Understand what makes Merging Linear and Digital so Complex

As more video viewing shifts to streaming, up to a fourth of current time spent watching television, advertisers are left…

Unified Video: Bringing Traditional & Dynamic TV Advertising Together

The Future is Dynamic & Data Enabled Most new advances in video advertising over the past decade have worked to…

Culture Conversations: Supporting Black Owned Businesses Strengthens Communities

FreeWheel Advisory Services: What’s Ahead for 2021

Manager, Knowledge Management

Finance Manager

Fostering Inclusion Through the Black Employee Network

Employee Resource Groups (ERGs) are known as the lifeblood of an organization. They provide an opportunity to foster collaboration, build…

A Year of Challenge, Adaptation & Growth [Infographic]

Submitted by the FreeWheel Council for Premium Video. 2020 was one for the history books. From the global pandemic to…

FreeWheel European Video Marketplace Report: H1 2020

Download the European H1 2020 Video Marketplace Report for a complete look at the data and analyses that reveal the…

FreeWheel Buying Beeswax to Enable Publisher Audience Extension

Infographic of OTT Advertising on Streaming Platforms

Streaming has undergone a massive evolution in recent years and it’s now an important piece of the marketing puzzle. However,…

The Evolution of OTT Advertising on Streaming Platforms

Streaming as we know it today has undergone a massive evolution, growing in importance for marketers throughout its rise to…

Virginie Dremeaux

Executive Director, Product and Sales Marketing International

Advanced TV confidence is soaring across Europe, but greater clarity is needed

Expectations are high for 2021 as momentum builds behind Advanced TV advertising and strong growth is forecast across multiple European…

The state of the European addressable TV landscape

Advertising Week 2020: Reinventing Media

Back to Sports: Empty Stadiums, Strong Audiences

Video Marketplace Report: H1 2020

The Year of Accelerated Change As we move into the final quarter of 2020 and look ahead to 2021, there…

Watch Culture Conversations Episode 3

Virginie Dremeaux

Executive Director, Product and Sales Marketing International

A positive outlook for advertising in the new world

After a period of uncertainty the advertising industry is now entering a new and exciting phase where change is inevitable…

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