Insights + Blog

A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking back on a decade of growth in premium video. In honor of this milestone, we re-architected the way we analyze one of the world’s largest dataset of premium video ad impressions to reflect the changes we’ve seen in the market over the last ten years.

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A Decade of Evolution

A Special VMR Reflecting On 10 Years of Growth and Change

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FreeWheel Advisory Services: What’s Ahead for 2021

video
Brielle Sneed
Manager, Knowledge Management
Robert Byrd
Finance Manager

Fostering Inclusion Through the Black Employee Network

Employee Resource Groups (ERGs) are known as the lifeblood of an organization. They provide an opportunity to foster collaboration, build…

BLOG

A Year of Challenge, Adaptation & Growth [Infographic]

Submitted by the FreeWheel Council for Premium Video. 2020 was one for the history books. From the global pandemic to…

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FreeWheel European Video Marketplace Report: H1 2020

Download the European H1 2020 Video Marketplace Report for a complete look at the data and analyses that reveal the…

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FreeWheel Buying Beeswax to Enable Publisher Audience Extension

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The Evolution of Streaming, a Timeline [Infographic]

Streaming has undergone a massive evolution in recent years and it’s now an important piece of the marketing puzzle. However,…

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The Evolution of OTT Advertising on Streaming Platforms

Streaming as we know it today has undergone a massive evolution, growing in importance for marketers throughout its rise to…

Report
Virginie Dremeaux
Executive Director, Product and Sales Marketing International

Advanced TV confidence is soaring across Europe, but greater clarity is needed

Expectations are high for 2021 as momentum builds behind Advanced TV advertising and strong growth is forecast across multiple European…

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The state of the European addressable TV landscape

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Advertising Week 2020: Reinventing Media

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Back to Sports: Empty Stadiums, Strong Audiences

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FreeWheel U.S. Video Marketplace Report: H1 2020

As we move into the final quarter of 2020 and look ahead to 2021, there are significant learnings we can…

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Watch Culture Conversations Episode 3

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Virginie Dremeaux
Executive Director, Product and Sales Marketing International

A positive outlook for advertising in the new world

After a period of uncertainty the advertising industry is now entering a new and exciting phase where change is inevitable…

BLOG

Tracking Advertising Metrics: What to Measure?

Just like today’s endurance athletes have access to a variety of tools to help them structure and monitor their training,…

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Watch Culture Conversations Episode 2

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Carl Kalapesi
Chief Operating Officer

How A Commitment to Trust Earned Us Straight A’s

On Monday, Pixalate, a global ad fraud intelligence and marketing compliance platform, announced the results of its first-ever Connected TV/OTT…

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Watch the Culture Conversations Webcast Replay

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Emmanuel Josserand
Brand, Agency and Industry Relations

Maximising programmatic delivery on premium inventory

In a previous FW Council Europe (FWCE) position paper, Cracking the Programmatic Conundrum, we outlined three approaches being taken by premium…

BLOG

Programmatic Ad Buying Solutions For Premium Video

A Guide To Best Practices For Maximising Programmatic Delivery On Premium Inventory. This guide, focused on programmatic solutions for premium…

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The Power of CTV:
Audiences & Engagement

From the thought leaders that bring you the Video Marketplace Report (VMR), comes more transformational research. FreeWheel’s Signature Insights, explores…

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