Insights + Blog

FreeWheel U.S. Video Marketplace Report

H2 2021

Programmatic growth creates efficiency for advertisers who want to reach engaged audiences.

Download your copy to access the data and analyses that bring clarity to the complexities of the digital video landscape.

Download Report

FreeWheel U.S. Video Marketplace Report

Filter All
Categories:
Content Types:
David Clark
General Manager

Getting to know FreeWheel’s new CTO, Yuling Ma

Earlier this year, we were delighted to announce that we have appointed Yuling Ma as our new Chief Technology Officer….

BLOG
Virginie Dremeaux
Executive Director, Product and Sales Marketing International

Across Europe, TV viewing is already a connected experience

We live in a connected world, where reliance on smart devices grows every day. By 2023 internet access will reach almost two-thirds of the globe, according to Cisco’s Annual Internet…

BLOG
FreeWheel Advisory Services

FreeWheel Video Marketplace Report: Inside France’s Evolving Premium Video Industry

For the past 10 years, FreeWheel has analyzed the US and European premium video marketplaces, drawing on one of the…

BLOG
FreeWheel Advisory Services

FreeWheel U.S. Video Marketplace Report’s 10-Year Anniversary Edition: A Fragmented Past Gives Way to a Unified Future

Ten years ago, the FreeWheel team had an idea: to use data and industry insights to explore the changing world…

BLOG

Video Marketplace Report: H2 2020

Reflecting on 10 Years of Growth & Change This year marks the 10th anniversary of FreeWheel’s Video Marketplace Report, looking…

Report

FreeWheel Media Pillars: Measurement, Transparency, and Flexibility

At FreeWheel Media, we pride ourselves in having a deep understanding of advertisers’ needs and providing thoughtful, ever-evolving processes to…

BLOG

Pooja Midha Following Her “North Star” to TV Transformation

video

Identity Management and Privacy in the World of Video Advertising

How Identity Management and Privacy can Coexist The ad industry is going through a period of complex change as technology…

Report

Programmatic Module Case Study

To keep up with advertising industry shifts and publishers’ evolving needs, FreeWheel reconfigured its end-to-end advertising management software platform by…

Report

Marketplace Platform Case Study

FreeWheel’s Marketplace Platform is a reimagined media buying and selling solution suite built for the new TV landscape. FreeWheel built…

Report

BIPOC Advertising, Tech & Marketing Orgs. You Need to Know

Being an ally to BIPOC (Black, Indigenous, and People of Color) communities is more important now than ever before, and…

BLOG
David Dworin
VP, Advisory Services

To Usher in the Next Phase of Unified Video, Publishers and Advertisers Must Understand what makes Merging Linear and Digital so Complex

As more video viewing shifts to streaming, up to a fourth of current time spent watching television, advertisers are left…

BLOG

Unified Video: Bringing Traditional & Dynamic TV Advertising Together

The Future is Dynamic & Data Enabled Most new advances in video advertising over the past decade have worked to…

Report

Culture Conversations: Supporting Black Owned Businesses Strengthens Communities

video

FreeWheel Advisory Services: What’s Ahead for 2021

video
Brielle Sneed
Manager, Knowledge Management
Robert Byrd
Finance Manager

Fostering Inclusion Through the Black Employee Network

Employee Resource Groups (ERGs) are known as the lifeblood of an organization. They provide an opportunity to foster collaboration, build…

BLOG

A Year of Challenge, Adaptation & Growth [Infographic]

Submitted by the FreeWheel Council for Premium Video. 2020 was one for the history books. From the global pandemic to…

infographic

FreeWheel European Video Marketplace Report: H1 2020

Download the European H1 2020 Video Marketplace Report for a complete look at the data and analyses that reveal the…

Report

FreeWheel Buying Beeswax to Enable Publisher Audience Extension

video

Infographic of OTT Advertising on Streaming Platforms

Streaming has undergone a massive evolution in recent years and it’s now an important piece of the marketing puzzle. However,…

infographic

The Evolution of OTT Advertising on Streaming Platforms

Streaming as we know it today has undergone a massive evolution, growing in importance for marketers throughout its rise to…

Report