Insights


Read about the latest insights, trends, and resources in TV and premium video advertising.


FreeWheel Video Marketplace Report: 2H 2023

The latest edition of the Video Marketplace Report (featuring both U.S. and European data) explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment.

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FreeWheel U.S. Video Marketplace Report: 1H 2022

This latest edition of the Video Marketplace Report explores the continued progression of the premium video ecosystem and the rise of programmatic...

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Delivering Incremental Reach: A Guide to Reaching New Audiences

FreeWheel’s latest guide breaks down the what, why and how of incremental reach. Download the guide to learn more about incremental reach.

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Premium TV & Media Marketplace Glossary

Whether you're from an agency or publisher, you'll want to understand media buying terms for premium TV and video advertising. Learn more in our glossary.

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How to Take Premium Programmatic to The Next Level

Karen Babcock, VP Planning & Monetization at Comcast Advertising, shares her takeaways for marketers from the Premium Programmatic Summit.

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Learn Why Advertisers and Consumers are Going F.A.S.T.

Comcast Advertising’s latest guide highlights the rise of free ad-supported streaming TV and its value to advertisers today as a complement to traditional TV and streaming advertising plans.

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Q&A: Insight on Current Trends in CTV and Digital Video

Dive into takeaways from the Video Marketplace Report with Greg Joseph, FreeWheel’s Senior Director of DSP Partnerships.

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Demystifying Viewership Data With Beeswax

Connecting the dots between linear TV, CTV, and internal and external identity sources and signals powers a next-generation TV advertising platform.

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Turn on the Future at Cannes, France | June 20-24, 2022

The Cannes Connection

FreeWheel looks forward to bringing the industry together to turn on the future of premium video advertising at Cannes 2022.

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Q&A: Political Media Buying Solutions Maximize CTV Investment

There’s still much the 2022 political cycle has yet to unveil, but advertisers during this midterm season are identifying strategies that will make the most impact for their clients.

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The 2022 Comcast Advertising Report Cover Image

The Comcast Advertising Report 2022

The new Comcast Advertising Report is designed to provide modern advertisers with insights, data and predictions to help them succeed in TV advertising’s complex ecosystem.

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Beeswax Natively Integrates Advanced Access to FreeWheel’s Premium CTV Marketplace

One year after Beeswax’s acquisition by FreeWheel and Comcast, we’re on the precipice of some exciting product releases that will have major impacts on how we buy CTV.

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2022 Upfronts: 3 Views From Around the Ecosystem

The 2022 Upfronts:
Views Around the Ecosystem

TV advertising & marketing industry experts weigh in: what does continued viewership fragmentation mean for ad agencies, publishers, & their tech partners?

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How An Integrated and Audience-Based Approach Increases the Value of Your TV Buys

For political campaigns in 2022, generating reach across viewing platforms will be a critical part of maximizing advertising efforts.

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A New Solution for Marketers

Since Beeswax was launched in 2016, businesses have used it to build proprietary adtech solutions to solve a myriad of marketing challenges.

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The Ins and Outs of Bid Shading

Learn how bid shading works and how you can best use it to minimize cost while maximizing performance.

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2022 Connected Viewers: All Eyes on Streaming

2022 Connected Viewers:
All Eyes on Streaming

Explore the latest perspectives of Connected TV (CTV) viewers, their streaming habits, and their attitudes towards advertising-supported video on demand (AVOD).

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FreeWheel U.S. Video Marketplace Report: H2 2021

Following a nearly two-year span of unprecedented industry ebbs and flows, the second half of 2021 saw a resurgence of digital video advertising.

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FreeWheel's Mike Munley on the Impact of LGBTQ+ Groups Within Companies

Groups such as FreeWheel Pride can positively affect anyone who is unsure of how to navigate being LGBTQ+ in the corporate world.

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