Insights + Blog

The FreeWheel U.S. Video Marketplace Report: Q4 2019

TV may be fragmented, but emerging solutions will allow advertisers to target desired audiences at scale, no matter where, what, and when they are watching.

Download the Q4 2019 Video Marketplace Report for a complete look at the data and analyses that reveal the complexities of television’s ongoing evolution, including a look at shifting consumer behaviors and how both publishers and advertisers are adjusting and simplifying their strategies to accommodate them.

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The FreeWheel U.S. Video Marketplace Report: Q4 2019

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James Rothwell
VP, Global Agency, Brand & Industry Relations

TV: The Missing Piece of the Attribution Puzzle

Once confined to brand and awareness metrics, the world of TV attribution has evolved to measure responses and effectiveness in…

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Vincent Nasso
Director, Knowledge Management & Training

Three Ways Clients Benefit from the FreeWheel Academy

FreeWheel has created a powerful training program to help our clients understand how to become a FreeWheel technology expert. In…

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

What Marketers Want, TV’s Now Got

Recently, I attended two marketer-centric events which allowed me to speak directly with CMOs and other marketing executives across a…

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Mike Goodman
Sr. Director Demand Sales

OTT Advertising: Superhero of the New TV Landscape

Today, I was privileged to address the audience at AdExchanger’s PROGRAMMATIC I/O conference in New York to talk about Over-the-Top…

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Tracey Kopper-Hourin
Vice President, Human Resources

Connecting with the Technology Leaders of Tomorrow at the Grace Hopper Celebration

This September, I was delighted to accompany Team FreeWheel as we joined forces with Comcast and NBCUniversal at the Grace Hopper…

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James Rothwell
VP, Global Agency, Brand & Industry Relations

The New Living Room: Taking Advantage of the Big Screen

Headlines would suggest that TV is dead, or at least enduring a slow death. The reality is that TV viewing…

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Marie Giesbert
VP, Marketing

Taking a holistic approach at DMEXCO: Why collaboration and innovation are vital for the future of premium video

Team FreeWheel was once again thrilled to take part in DMEXCO 2018. Still a key event in the ad tech…

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David Dworin
VP, Advisory Services

Premium Video: Delivering Value Across the Marketing Funnel

On September 20, we launched the FreeWheel VMR: Q2 2018, “Premium Video: Delivering Value Across the Marketing Funnel.” Once again we…

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Terra Mrkulic
Social Media & Content Marketing Director

FreeWheel Women in Tech: Spotlight on Diane Yu

It’s a well-established fact across the tech industry that women co-founders are rare, even though studies show that companies with…

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Emmanuel Josserand
Brand, Agency and Industry Relations

FWCE – Demystifying Premium: The Key Attributes of Premium Video

Over the past few years the rise of digital advertising has encouraged a short-termist approach to marketing, where the focus…

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Mark McKee
SVP, Sales and Product Marketing

The Future of TV is Unified: Takeaways from the FreeWheel 2018 U.S. Client Summit

FreeWheel’s annual U.S. Client Summit serves as a foundational event that brings together a diverse set of valued clients from…

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Marie Giesbert
VP, Marketing

2018 Key Takeaways From FreeWheel Cannes Beach Featuring Advertising’s Industry Leaders

Cannes Lions once again provided Team FreeWheel a unique opportunity to strengthen our relationship with our clients, partners and industry…

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David Dworin
VP, Advisory Services

Four Signs of Premium Video’s Strength from the FreeWheel VMR: Q1 2018

The value of premium video has never been stronger. Big screen viewing, controlled ad loads, and the growth of live offerings…

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

First-Price Auctions Aren’t the Best Solution for Publishers or Brands

Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, as…

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David Dworin
VP, Advisory Services

[New Research] Engaging The Viewer: Designing A Winning Ad Experience

Premium video consumers have more options than ever before. They decide what programming to watch – where, when, and how…

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Brian Wallach
Senior VP, Advanced TV Media Sales, FreeWheel

Three Key Trends Overheard at the 2018 Upfronts

Memorial Day Weekend signified the start of summer, and in the TV buying community it also means the start of…

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